Addis Ababa, May 24, 2026 —Ethiopia closed the week with a powerful display of industrial ambition, diplomatic expansion, democratic momentum, and strategic self-reliance—signaling a nation increasingly determined to shape its future on its own terms. From groundbreaking industrial projects and digital sovereignty initiatives to regional peacebuilding and expanding global partnerships, the country continued to project a confident image of transformation across Africa and beyond. Data Sovereignty Takes Center Stage At the heart of Ethiopia’s digital transformation agenda, Addis Ababa hosted a landmark national conference and exhibition under the theme “Data Sovereignty for Policy Autonomy,” presided over by Prime Minister Abiy Ahmed and senior government officials.   The event underscored Ethiopia’s growing determination to strengthen its statistical independence and ensure that national development policies are guided by credible, locally generated data rather than fragmented, externally dependent systems. Addressing the conference, Prime Minister Abiy described the gathering as a major milestone in Ethiopia’s journey toward full data and statistical sovereignty. He emphasized that the country is steadily building the institutional capacity necessary to generate, manage, and utilize its own data resources to drive national development and informed policymaking. Officials attending the conference noted that Ethiopia has made substantial progress in documenting its developmental achievements through robust statistical evidence, marking a significant shift from years of reliance on externally supported frameworks. Industrialization Accelerates Ethiopia’s drive toward industrial self-sufficiency gained remarkable momentum this week with the inauguration of the state-of-the-art Grandeur Ceramic Factory. Officially launched by Prime Minister Abiy Ahmed, the facility utilizes more than 80 percent locally sourced raw materials, reflecting the country’s broader push toward import substitution, domestic manufacturing, and export competitiveness. The factory is expected to strengthen Ethiopia’s position in regional and global industrial markets while reducing dependence on imported construction materials.   Momentum also accelerated in the agricultural sector. The Prime Minister announced significant progress at the Gode Fertilizer Project, where construction of a massive urea plant with an annual production capacity of three million metric tons is advancing rapidly. Once completed, the project is expected to dramatically reduce fertilizer imports, improve agricultural productivity, and reinforce Ethiopia’s long-term food security ambitions. Ethiopia’s Economic Appeal Expands Globally On the international economic stage, Ethiopia continued attracting growing investor confidence. At the Dubai–Ethiopia Business Forum held in Addis Ababa, international business leaders and investors described Ethiopia as one of Africa’s most promising trade and investment destinations, citing its strategic location, market scale, infrastructure expansion, and reform momentum. Meanwhile, in Geneva, Ethiopia achieved another milestone in its bid to join the World Trade Organization (WTO) after signing a Bilateral Market Access Protocol with India—an important breakthrough in the country’s accession process and broader global trade integration strategy. Ethiopian Airlines Marks 80 Years of Excellence This week also marked a historic moment for Ethiopian Airlines as Africa’s leading carrier celebrated its 80th anniversary. The celebration featured a vibrant 8-kilometer road race and renewed national recognition of the airline’s role as a symbol of African excellence and resilience. Deputy Prime Minister Temesgen Tiruneh praised the airline as a continental success story that has elevated Africa’s aviation standing globally. At the same time, the airline’s Board of Directors reaffirmed commitment to its ambitious Vision 2040 strategy, aimed at major fleet expansion, increased global connectivity, and enhanced competitiveness in international aviation markets. Democratic Momentum and National Dialogue As Ethiopia approaches its 7th General Election scheduled for June 1, 2026, public engagement continues to intensify across the country. The Ethiopian Institute of Public Diplomacy stated that the growing civic participation reflects a strong sovereign democratic will, resilient against external pressure and increasingly driven by domestic ownership. Civil society organizations are also preparing to deploy more than 60,000 domestic observers nationwide to strengthen voter awareness and electoral transparency. In a related development, Commander Abebe Muluneh confirmed that the Intergovernmental Authority on Development is preparing to observe Ethiopia’s upcoming election by deploying regional experts from Djibouti, Somalia, Kenya, South Sudan, Sudan, and Uganda. Parallel to the electoral process, Ethiopia’s National Dialogue Commission continued broad consultations with civil society representatives and faith leaders, gathering critical agenda inputs aimed at building an inclusive national consensus. Horn of Africa Pushes for Strategic Integration Regional diplomacy and peacebuilding also featured prominently this week. Senior government officials, policymakers, and regional experts gathered in Jigjiga for the High-Level Horn Inter-Elite Dialogue, where participants called for deeper regional integration, stronger cooperation, and sustainable peace across the Horn of Africa. The forum focused on strategic autonomy, long-term peacebuilding, and collective regional prosperity.   One of the most significant outcomes of the gathering was the declaration establishing a permanent regional platform dedicated to strengthening dialogue, coordination, peacebuilding, and cooperation throughout the Horn. Meanwhile, Ethiopian leadership reaffirmed the country’s longstanding commitment to collective peace and regional security during high-level defense discussions with the Eastern Africa Standby Force. Expanding Diplomatic Reach Diplomatically, Ethiopia continued broadening its global engagement by advancing strategic cooperation frameworks with both the United States and the BRICS alliance. The dual-track approach reflects Addis Ababa’s evolving geopolitical strategy—balancing key bilateral partnerships while strengthening participation in emerging multilateral blocs. Domestically, national leaders also reinforced the country’s commitment to economic sovereignty. Government Chief Whip Tesfaye Beljige reiterated that securing seaport ownership and access remains a fundamental national interest central to Ethiopia’s long-term economic independence and strategic future.   Building Self-Reliance at Home In the healthcare sector, Ethiopia’s Ministry of Health advanced national resilience by modernizing bio-defense and oxygen-production capabilities across 83 operational oxygen plants nationwide. The initiative highlights Ethiopia’s growing capacity to independently manage domestic health and emergency challenges while reducing external dependency. A Changing Global Narrative Taken together, this week’s developments reflect more than isolated achievements. They represent the emergence of a new national trajectory, one defined by industrialization, institutional confidence, regional leadership, democratic participation, and sovereign development. As Ethiopia’s transformation gains visibility internationally, global perceptions of the country are also shifting rapidly. Longstanding misconceptions are increasingly being replaced by a more dynamic image of a nation asserting itself through infrastructure, diplomacy, innovation, and strategic ambition. In many ways, this week captured the essence of Ethiopia’s evolving story: a country determined not merely to participate in the future, but to shape it.

Addis Ababa, May 24, 2026 — Mayor Adanech Abiebie has inaugurated more than 100 community development projects in the Bole Sub-City, reinforcing the administration’s commitment to fostering a healthy and productive generation. The newly completed infrastructure includes five sports complexes, 95 children’s playgrounds, six day-care centers, cafeterias, amphitheaters, and various multi-purpose community spaces. Among the projects inaugurated is the Lemmi Community Stadium, a modern sports facility constructed by philanthropist Captain Abera Lemmi at a cost exceeding 300 million Birr. “When we set out to make Addis Ababa an emblem of prosperity, our utmost priority was building a generation nurtured both in mind and body,” Mayor Adanech wrote on her social media page. She stated that the projects are designed to create accessible recreational and social spaces for residents, particularly children and youth. Built on 4,900 square meters of land, the Lemmi Community Stadium features a standard football field, running track, shaded spectator seating area, commercial shops aimed at creating employment opportunities for young people, modern restrooms, a gymnasium, and storage facilities. The mayor expressed appreciation to Captain Abera Lemmi for financing and handing over the stadium to the community. “On behalf of myself and the City Administration, I extend my heartfelt gratitude to Captain Abera Lemmi for developing and handing over this stadium. I also urge residents to utilize this facility with utmost care and ownership,” she said. Mayor Adanech also commended the leadership of Bole Sub City for what she described as outstanding performance in delivering the projects.

Addis Ababa, May 24, 2026 —Ethiopia’s quest for ownership of a seaport is a key national interest and an existential issue that determines the country’s economic sovereignty, Government Chief Whip Minister Tesfaye Beljige (PhD) said. Ethiopia’s pursuit of a seaport is grounded in strong and rational foundations that combine historical and geographical realities with legal rights and principles of equitable access, he told ENA. The Chief Whip stated that Ethiopia’s connection with the Red Sea coast has been deeply embedded in the history of its state formation and nation-building. The strength of the Axumite civilization and the extensive trade conducted with Middle Eastern countries through the Port of Adulis were, for instance, rooted in Ethiopia’s longstanding ties with the Red Sea, he elaborated. The Chief Whip further pointed out that historical efforts to isolate Ethiopia from the Red Sea, including through the use of internal collaborators, represent a deeply regrettable historical rupture caused by misguided calculations and conspiracies. Even today, external actors and their local agents continue pursuing what Tesfaye described as flawed calculations aimed at obstructing Ethiopia’s quest for ownership of sea port, access. The Chief Whip further elaborated that over the past three decades, Ethiopia has managed to break a dangerous narrative that treated raising the issue of sea port as a provocative act, creating an important platform for dialogue and discussion on the matter. He recalled that since Prime Minister Abiy Ahmed publicly raised Ethiopia’s quest for ownership of sea port, the House of People's Representatives has carried out extensive activities related to public diplomacy and people-to-people engagement on the issue. Ethiopians should maintain a united vision and firm position on issues of national interest, the Chief Whip underscored. No political differences should lead to compromising a generational issue, he noted, urging the need for collective cooperation to safeguard national interests and aspirations. Ethiopia continues to pursue its quest for sea port through peaceful means and on the basis of mutual benefit, Tesfaye stated. The Chief Whip cited international examples of cooperative arrangements adopted by countries such as Bolivia and Peru, Brazil and Paraguay in Latin America, as well as Mali, Senegal and Côte d’Ivoire in Africa. He further said that Ethiopia is widely promoting its aspirations within the framework of the African Union’s Agenda 2063 by fostering regional connectivity and economic integration among countries in the region. Ethiopia’s lack of sea port is placing significant pressure on the national economy, according to Tesfaye, who noted that the country has been forced to annually spend between 1.5 billion and 2 billion USD on port and logistics services alone. The Chief Whip stated that the growing cost has negatively affected Ethiopia’s trade competitiveness as well as its overall economic growth trajectory. Tesfaye finally called on media institutions to promote national consensus and clearly communicate Ethiopia’s position to sea port ownership. Ethiopia’s quest for sea port is one of the key national interest issues that determines the country’s development, growth, and prosperity through the safeguarding of economic sovereignty, he stressed.

Addis Ababa, May 23, 2026 — The Yirgalem Integrated Agro-Industrial Park has generated over 2.5 million USD in revenue from avocado oil export to European nations, according to the Sidama Region Industrial Parks Development Corporation. Sidama Region Industrial Parks Development Corporation Chief Executive Officer, Hailu Yetera, stated that extensive work is underway to boost productivity and revenue within the region. In line with this strategy, he stated that the Yirgalem Integrated Agro-Industrial Park has placed a strong emphasis on producing export commodities and import-substituting goods in both quantity and quality. Out of 34 companies that signed investment agreements to operate in Yirgalem Integrated Agro-Industrial Park, ten are fully operational, the Chief Executive Officer said. Consequently, the park has secured over 2.5 million USD from avocado oil exports destined for European markets during the past 9 months alone. Furthermore, developers engaged in processing agricultural goods for the domestic market have successfully saved the nation over 6.3 million Birr by producing effective import substitutes, Hailu added. According to him, the park has comprehensive infrastructure and an institutional framework to collect raw materials directly from farmers via cooperatives. On his part, Dejene Guta, Deputy Manager of Ethio Fruit Factory—an avocado oil processing firm that entered the park nearly a year ago— said the company has exported products worth about 500,000 USD to various European destinations. He added that the factory is working to process around 66,000 liters of avocado oil from the ongoing harvest, targeting an additional 300,000 USD in export revenue. The park has fully developed infrastructure, the Deputy Manager stated, expressing appreciation for the government's interventions and support in mitigating recent fuel supply challenges. YBM Avocado Oil Factory Manager, Tsegaab Melese, said their facility has generated over 8 million USD from exports over the past four years. Building on this momentum, the factory is currently striving to export avocado oil valued at over 2 million USD to the European market during the current production season, according to the Manager. He attributed the operational success of the factory to the park's excellent infrastructure, consistent government support and monitoring as well as the abundant local supply of fresh avocados. Tsegaab noted that the ample availability of raw agricultural inputs and local labor beyond the robust infrastructure has created a highly favorable environment for both existing businesses and emerging investors. Inaugurated in 2020, the Yirgalem Integrated Agro-Industrial Park spans 294 hectares of land and is equipped with all the essential modern utilities required by developers focusing on agro-processing.

Addis Ababa, May 23, 2026 — Ethiopian Airlines has kept its pace with success and vision, Board of Directors Chairman and Commander-in-Chief of Ethiopian Air Force, Lt. Gen. Yilma Merdasa said, reaffirming commitment to continued growth and competitiveness. Closing ceremony of the 80th Anniversary of Ethiopian Airlines was held at Skylight Hotel in Addis Ababa last night in the presence of Deputy Prime Minister Temesgen Tiruneh, Ethiopian Airlines Group CEO Mesfin Tasew, and invited guests. Speaking on the occasion, the Board of Directors Chairman said the airline remains on the path to success by enduring the challenges it faces. He described Ethiopian Airlines as a unique institution that has earned high recognition from international institutions for its excellent and modern services. According to him, the airline is working extensively to develop a strategy aimed at strengthening its competitiveness at the international level, beyond its standing as Africa’s best airline. The airline has also consolidated its gains through multi-faceted activities carried out in line with government directions over the past eight years of transformation. Lt. Gen. Yilma Merdasa affirmed that the airline will continue working with great determination toward greater success. Ethiopian Airlines Group CEO, Mesfin Tasew, stated that the airline, which began its historic journey to Cairo, has since expanded to 145 destinations across five continents. The company currently operates 147 modern aircraft, he added. The CEO noted that Ethiopian Airlines has become Africa’s leading carrier by transporting more than 20 million passengers annually. During the past eight years of the reform period, the number of new aircraft increased by 47 percent, the number of customers rose by 97 percent, annual revenue grew by 121 percent, and profit increased threefold. Mesfin underscored that the airline is built on a solid foundation and will continue strengthening the values behind its achievements.

Addis Ababa, May 23, 2026 — The world-class grandeur ceramic factory inaugurated today positions Ethiopia to compete in global markets, marking a major milestone in the country’s industrial transformation, according to Office of the Prime Minister. Prime Minister Abiy Ahmed, together with high-level government officials, inaugurated the factory located in Mojo City. The facility, a world-class ceramic and porcelain tile manufacturing plant spanning 300,000 square meters, is completed in just nine months from land preparation to full commissioning, the Office added. Already in active production of 60x60 ceramic tiles, the factory is expected to expand within the next two months to manufacture 80x80, 60x120, 70x140, and 80x160 tile formats, alongside porcelain tiles produced to European quality standards, it was learned. Accordingly, with an investment exceeding 2 billion Birr, the facility marks a major milestone in Ethiopia’s industrial transformation. Approximately 80 percent of the factory’s raw materials are sourced locally from within a 100-kilometer radius, creating a fully integrated and community-rooted supply chain. The ceramic factory not only reduces imports but also positions Ethiopia to compete in global markets. The Office of the Prime Minister concluded by stating that Ethiopia has saved more than 4.85 billion USD in foreign exchange through import substitution within just nine months.

Addis Ababa, May 23, 2026 —Prime Minister Abiy Ahmed today officially inaugurated the state-of-the-art Ceramic Factory, marking a significant stride in the nation's industrial development. In a social media post following the ceremony, Prime Minister Abiy stated "As part of our industrialization journey and a major milestone in advancing the 'Made in Ethiopia' initiative, the inauguration of the Grandeur Ceramic Factory this morning stands as a practical demonstration that our movement will steadily expand across the country attracting international investments." The Prime Minister further highlighted the strategic importance of the facility, noting "The factory will supply ceramic products that meet international standards of quality and competitiveness, while sourcing more than 80 percent of its raw materials locally." "Beyond strengthening Ethiopia’s capacity to harness its own natural resources and potential, this achievement will significantly reduce dependence on imported goods," he added.

Addis Ababa, May 22, 2026 —Deputy Prime Minister Temesgen Tiruneh, at the 80th anniversary dinner of Ethiopian Airlines, praised the national carrier as far more than an airline—calling it a living symbol of African excellence. He reflected on the airline’s long journey of eight decades, noting how it has weathered wars, political transitions, economic hardship, and global uncertainty while remaining steady and resilient. Beyond moving passengers across continents, he said, Ethiopian Airlines has carried the pride, ambition and aspirations of Ethiopians around the world. The Deputy Prime Minister also pointed to the airline’s response during the COVID-19 pandemic as a defining moment in its history. While global aviation came to a near standstill, Ethiopian Airlines stayed operational by quickly adapting its business model, expanding cargo services and stepping up emergency response operations. The Deputy PM further described this period as a clear example of the airline’s agility, innovation, and resilience under pressure. He further emphasized the carrier’s place as one of Africa’s most respected aviation institutions, built on decades of strong leadership, technical expertise and organizational discipline. Its workforce—pilots, engineers, cabin crew, and support staff; was credited with upholding a deep culture of professionalism and long-term commitment to excellence. Beyond aviation, he highlighted the airline’s wider impact on Ethiopia’s development, including boosting trade, supporting tourism, creating jobs, and strengthening the country’s international presence and reputation. Concluding his remarks, Temesgen said Ethiopian Airlines reflects the determination and potential of the Ethiopian people and stands as proof of what African institutions can achieve on the global stage. The Deputy PM expressed confidence that the airline will continue its growth toward its 100th anniversary and beyond.

Addis Ababa, May 22, 2026 —Ethiopia and India have signed a Bilateral Market Access Protocol in Geneva, marking a significant breakthrough in Ethiopia’s ongoing bid to join the World Trade Organization. The agreement, signed within the framework of Ethiopia’s WTO accession negotiations, finalizes long-running bilateral talks between the two countries and outlines mutually agreed market access commitments in both goods and services. The Protocol was signed by Ethiopia’s Permanent Representative to the United Nations and other international organizations in Geneva Tsegab Kebebew, and Senthil Pandian on behalf of India.   Officials from both countries described the deal as a major milestone toward Ethiopia’s deeper integration into the global trading system. They also reaffirmed their shared commitment to a transparent, rules-based, and development-focused multilateral trade framework. The signing is expected to strengthen economic cooperation between Ethiopia and India while advancing Ethiopia’s efforts to secure full WTO membership.

Addis Ababa, May 22, 2026 —Ethiopia is emerging as one of the most promising trade and investment destinations in Africa, fueled by sweeping economic reforms, Amha Hailegiorgis, Deputy Director General for Middle East, Asia and Pacific Countries Affairs, at the Ministry of Foreign Affairs said. Addressing the Dubai-Ethiopia Business Forum held in Addis Ababa today, he said Ethiopia offers, opportunities aligned with its ambitions for sustainable development and industrialization. He noted that relations between Ethiopia and the United Arab Emirates have strengthened considerably since 2018, evolving into a dynamic and multifaceted partnership grounded in shared economic interests. According to Amha, Ethiopia’s leadership remains committed to improving the business climate and creating favorable conditions for both domestic and international investors.   He emphasized that the country is increasingly being recognized as one of the continent’s most attractive investment destinations. The UAE has emerged as one of Ethiopia’s key development and trade partners, with Ethiopian exports to the Gulf nation steadily increasing in recent years. At the same time, several UAE-based companies have expanded investments across major sectors including agriculture, mining, manufacturing, and construction. Ethiopia’s ongoing reform agenda is already delivering measurable outcomes. Data from the Ethiopian Investment Commission indicates that the country attracted approximately 18.6 billion USD in foreign direct investment over the past five years, ranking second in Africa for FDI inflows. Amha further encouraged investors from the UAE to capitalize on opportunities in high-growth sectors such as agriculture, agro-processing, renewable energy, tourism, pharmaceuticals, manufacturing, mining, and digital services. For his part, Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, described Ethiopia as a strategic gateway to Africa and an increasingly important destination for companies seeking regional expansion.   He said Dubai-based businesses see strong potential for cooperation in logistics, trade, agriculture, and food production. He also cited Ethiopia’s large market, strategic geographic location, and growing infrastructure network. During the forum, Ethiopia’s Ambassador to the UAE, Jemal Beker, stated that the country has made significant progress through wide-ranging reforms implemented over the past eight years in areas including economic policy and diplomacy.   He added that Ethiopia is emerging as a center of gravity in Africa’s geopolitical and economic landscape, supported by market-oriented reforms, expanding infrastructure, favorable investment policies, and its strategic location connecting Africa, the Middle East and global markets. With continued reforms and growing international partnerships, Ethiopia is increasingly positioning itself as a leading destination for investment and economic cooperation on the African continent, it was indicated.

By Abdu Ali Addis Ababa, May 22, 2026 —Ethiopia is no longer simply being visited. It is being rediscovered in real time. Every livestream from Addis Ababa, every viral TikTok clip, every crowded street interaction is slowly dismantling decades of misunderstanding about a country the world thought it already knew. For generations, Ethiopia existed in the global imagination as a place frozen in hardship. For decades, the nation has been spoken about more through humanitarian campaigns than through its people, creativity, or modern identity. But now, millions are seeing something entirely different unfold on their screens. When iShowSpeed arrived in Addis Ababa in early 2026, the city did not feel like the backdrop of a content tour. It felt alive. Young Ethiopians ran beside his camera with contagious excitement. Street vendors laughed and improvised for the livestream. Taxi drivers became unexpected internet personalities overnight. At the Adwa Victory Memorial, one of Africa’s most symbolic monuments of resistance and independence, viewers around the world watched Ethiopia tell its story not through textbooks, but through movement, noise, humor, and human interaction. More than 270,000 people watched live at the stream’s peak. Within a single day, Ethiopia-related clips generated millions of views across platforms, surpassing engagement levels seen in several larger tourism markets across the region. But numbers alone cannot explain what happened. The real impact was emotional. For many viewers, it was the first time Ethiopia looked familiar, joyful, modern, and culturally magnetic rather than distant or tragic. How Dylan Page Is Introducing Ethiopia Beyond Tourism That same shift is now deepening with the arrival of Dylan Page, Global content creator from UK, whose global audience follows him not just for entertainment, but for perspective. Unlike fast-paced influencer tourism, Page’s storytelling introduces Ethiopia with curiosity and historical weight. His content explores the country’s uncolonized past, ancient civilization, unique calendar, coffee heritage, and spiritual identity — presenting Ethiopia not merely as a destination, but as one of humanity’s oldest cultural centers still shaping modern African identity today. Now in Addis Ababa, Page represents a different kind of digital attention: one rooted not only in virality, but in understanding.   For many young Africans watching online, this moment feels personal. Addis Ababa is beginning to represent something larger than tourism. It symbolizes a new African confidence in controlling its own image. Across the continent, creators are increasingly rejecting narratives filtered through outsiders and instead documenting Africa through African voices, African humor, and African realities. Ethiopia, with its layered history and emotional cultural presence, has naturally become one of the movement’s most powerful stages. That transformation became unmistakable during the African Social Media Influencers Summit (ASMIS) in Addis Ababa, where creators from across the continent gathered in the heart of Ethiopia’s capital. Together, they represented hundreds of millions of followers, a digital population larger than many nations themselves. Yet beyond the statistics, the summit revealed something deeper: Africa’s new storytellers are no longer waiting for permission to define the continent. They are doing it themselves, one video at a time. And perhaps this is why Ethiopia’s digital rise matters beyond algorithms and viral trends. In an era where perception shapes economics, diplomacy, tourism, and even political influence, human storytelling has become a form of global power. Ethiopia understands this. Where Urban Transformation Meets Global Attention Part of what is drawing the world’s biggest digital creators to Ethiopia is not only its history, but the visible transformation unfolding across the country. Ethiopia is investing heavily in a new generation of tourism destinations, public spaces, cultural corridors, and urban modernization projects designed to reconnect the nation with global audiences. For influencers constantly searching for visually compelling and emotionally authentic locations, Addis Ababa and other emerging destinations are becoming irresistible content landscapes.   One of the strongest examples is the dramatic transformation of Addis Ababa itself. Modern corridor development projects, expanded roads, redesigned public spaces, cleaner cityscapes, riverside developments, and illuminated landmarks are reshaping how the capital looks and feels both physically and digitally. Places once overlooked are now becoming cinematic backdrops for livestreams, travel reels, fashion shoots, and documentary-style storytelling. Influencers are discovering a city where ancient identity and modern ambition coexist in the same frame. Beyond the capital, Ethiopia is also investing in destination-driven tourism projects aimed at showcasing the country’s natural and cultural diversity. Eco-tourism lodges, heritage restoration initiatives, lakefront developments, national parks, and cultural tourism circuits are opening new windows into parts of Ethiopia many global audiences have never seen before. From the mountains of the north to the green landscapes of the south, the country is positioning itself not only as a historical destination, but as an experiential one — a place where travelers and creators can encounter authenticity, adventure, spirituality, and culture simultaneously. Equally important is the symbolism behind these investments. Ethiopia is attempting to redefine itself visually in the digital age. In a world where destinations compete for global attention through viral imagery and online storytelling, infrastructure has become part of national branding. A modernized airport, attractive public squares, restored heritage sites, luxury hotels, creative hubs, nightlife districts, and pedestrian-friendly urban spaces all contribute to how a country is perceived online. Every drone shot over Addis Ababa’s changing skyline and every viral street interaction becomes part of a larger story: Ethiopia is presenting itself not as a country trapped by its past, but as one actively building its future. For global influencers, that combination is powerful. They are arriving in Ethiopia not only because it is culturally rich, but because it feels like a place in motion. Every creator welcomed into Addis Ababa becomes more than a visitor; they become a witness. They carry home images of late-night coffee ceremonies, crowded neighborhoods filled with laughter, historic churches standing beside modern towers, and young Ethiopians eager to show the world who they truly are. The result is something no advertising campaign could manufacture: trust. The world is no longer encountering Ethiopia through statistics alone. It is encountering people. And in the digital age, that changes everything.

Addis Ababa, May 21, 2026 —The endeavor to transition from aid dependency and nurture a food-self-sufficient generation is a critical agenda that upholds national dignity and sovereignty, Bikila Hurisa, Minister Coordinator for Democratic System Building Center at the Office of the Prime Minister said. The Minister made the remark at a panel discussion organized by the Ethiopian News Agency (ENA) in collaboration with the Ministry of Agriculture under the theme "From Dependency to Productivity" in Dire Dawa today. Presenting a discussion paper at the forum, Bikila emphasized that the government has placed the mission to eradicate aid dependency at the forefront of its national agenda. He reaffirmed that the campaign to ensure food security for the coming generation remains a vital policy priority and will be pursued with heightened momentum. To elevate the current encouraging progress to the next level, the Minister stressed the need for a comprehensive and holistic mindset to completely break the cycle of generational dependency on foreign aid and achieve national food sovereignty. He pointed out that since Ethiopia is endowed with abundant water resources, educated and productive youth workforce and fertile arable land, the nation has all the necessary prerequisites to sustain its economic development and revival. By leveraging cultural and socio-economic values that discourage dependency, Bikila noted that innovative agricultural development initiatives are already driving tangible and transformative shifts across the country to secure food sovereignty. Noting that the vision of food self-sufficiency begins at the household level, he underscored the importance of empowering citizens to become large-scale producers, encouraging proper utilization and saving, and supporting their transition into broader investment sectors. The Minister concluded by stating that the ultimate goal remains identifying domestic potentials, elevating public productivity, and institutionalizing a culture of self-reliance to ensure food security at household level.

Addis Ababa, May 21, 2026 —Institute of Ethiopian Standards (IES) has launched a quality standard application named IES Verifier that enables to identify standard mark for quality. Speaking at the launching ceremony, Trade and Regional Integration Minister and Board Chairman of IES, Kassahun Goffe, said the newly launched quality standard application would significantly contribute to Ethiopia’s foreign trade.   The application, which enables quality assurance of products online, is part of the effort to modernize Ethiopia’s trade system. Noting the remarkable achievements that have been registered to ensure quality of products by modernizing the trade system during the reform years, the Minister said the application would also maintain excellence. Institute of Ethiopian Standards (IES) Director-General, Meseret Bekele, said the application will enable the quality of products to be verified through the online system.   Therefore, the application will enable the public to purchase quality products, instead of fake products, she added. According to her, such a digital system will increase the international competitiveness of Ethiopian products and services. African Organization for Standardization (ARSO) Technical Director, Reuben Gisore, said African Countries need to take seriously the issues of national standards to ensure successful implementation of the African Continental Free Trade Area (AfCF).   Appreciating Ethiopia’s effort to maintain national standards, he stressed the need for other African countries to enhance their effort similarly to steadfast trade across the continent.

Addis Ababa, May 21, 2026 —Continental partnership, solidarity, data sovereignty and adjusting approaches to disaster risk reduction amid global changes are crucial to strengthening disaster risk reduction across Africa, Ethiopian Disaster Risk Management Commissioner Shiferaw Teklemariam said. Opening a two-day workshop on validating the 2023–2024 Africa Biennial Report for Disaster Reduction — a process officials described as part of efforts to assess progress and refine priorities for the coming years, at the African Union (AU) Headquarters today, the Commissioner noted that Africa has been working to put appropriate policies, strategies, frameworks, and indicators in place. It must now evaluate progress in a way that reflects current realities, he added.   According to him, African governments must also adjust their approach to disaster risk reduction amid global changes, including worsening disaster conditions—both natural and man-made—and what he described as declining levels of solidarity in resource flows. Shiferaw emphasized that disaster risk reduction cannot continue under the same mindset and momentum used years earlier, arguing that recent circumstances require updated strategies and stronger commitment. The Commissioner pointed out the rising importance of data sovereignty, saying the validation effort should go beyond reviewing figures and instead examine how data is generated and used to support decision-making at both national and continental levels. Shiferaw urged stronger collaboration through continental mechanisms such as lessons learned and shared experiences, while ensuring policies and frameworks are reviewed to match country-specific and regional contexts. He cited ongoing efforts in Ethiopia to review existing frameworks, policies, regulations, and legal instruments, and referenced a humanitarian relief sovereignty initiative with related roadmaps and public engagement components.   The Commissioner also called for broader involvement of African citizens in disaster risk reduction initiatives, adding that such targets can only be achieved through meaningful participation and engagement at all levels. In this respect, the workshop will help determine how Africa can accelerate implementation of priority action areas and global targets—along with continental additions—within the remaining years of the 2015–2030 Sendai Framework windows, Shiferaw stated. On his part, Harsen Nyambe, Blue Economy and Sustainable Environment Director at the African Union Commission, called on member states to increase their financial support. He emphasized that disaster response is a core priority for member states and that efforts to address it are already underway. He said the Commission is meanwhile focusing on ensuring that Africa funds its own programs through existing decisions, while also working to attract private-sector investment to further broaden the resource base. Nyambe added that the AU is exploring opportunities to engage global financing mechanisms, including the Loss and Damage Fund, and to leverage climate-change funding windows for disaster risk reduction (DRR), such as the Green Climate Fund.   He also highlighted the need to encourage investor participation to strengthen financing for DRR initiatives. The Director further noted that the AU is moving toward an online data-collection platform in response to the rising costs of producing disaster reduction reports. According to him, the new approach will allow the Commission to gather data from member states more efficiently.

Addis Ababa, May 21, 2026 —State Minister of Foreign Affairs Ambassador Hadera Abera held discussions with Director General of the Qatar Fund for Development (QFFD), Fahad Hamad Al-Sulaiti, on ways to further strengthen cooperation between Ethiopia and the fund across key development sectors. The talks focused on expanding collaboration in areas considered central to Ethiopia’s ongoing development agenda, including agriculture, health, energy, education, and aviation. During the meeting, both sides underscored the importance of strengthening partnerships that promote sustainable development, support economic growth, and create wider opportunities for social progress.   The discussion also reflected Ethiopia’s continued efforts to engage international development partners in advancing national priorities through investment, technical cooperation, and shared development initiatives. Officials noted that enhanced cooperation with the Qatar Fund for Development could help improve service delivery, support infrastructure and human capital development, and contribute to long-term economic resilience. The meeting concluded with both sides expressing their commitment to further deepening cooperation and strengthening the longstanding relations between Ethiopia and Qatar.

Addis Ababa, May 21, 2026 — The endeavor to transition from aid dependency and nurture a food-self-sufficient generation is a critical agenda that upholds national dignity and sovereignty, Bikila Hurisa, Minister Coordinator for Democratic System Building Center at the Office of the Prime Minister said. The Minister made the remark at a panel discussion organized by the Ethiopian News Agency (ENA) in collaboration with Ministry of Agriculture under the theme "From Dependency to Productivity" in Dire Dawa today. Presenting a discussion paper at the forum, Bikila emphasized that the government has placed the mission to eradicate aid dependency at the forefront of its national agenda. He reaffirmed that the campaign to ensure food security for the coming generation remains a vital policy priority and will be pursued with heightened momentum. To elevate the current encouraging progress to the next level, the Minister stressed the need for a comprehensive and holistic mindset to completely break the cycle of generational dependency on foreign aid and achieve national food sovereignty. He pointed out that since Ethiopia is endowed with abundant water resources, educated and productive youth workforce and fertile arable land, the nation has all the necessary prerequisites to sustain its economic development and revival. By leveraging cultural and socio-economic values that discourage dependency, Bikila noted that innovative agricultural development initiatives are already driving tangible and transformative shifts across the country to secure food sovereignty. Noting that the vision of food self-sufficiency begins at the household level, he underscored the importance of empowering citizens to become large-scale producers, encouraging proper utilization and saving, and supporting their transition into broader investment sectors. The Minister concluded by stating that the ultimate goal remains identifying domestic potentials, elevating public productivity, and institutionalizing a culture of self-reliance to ensure food security at household level.

Addis Ababa, May 21, 2026 —A high-level panel discussion is underway in Dire Dawa under the theme “From Dependency to Productivity,” bringing together senior government officials, agricultural experts, and representatives from several regions of the country. The panel prioritizes to deliberate on Ethiopia’s ongoing efforts in order to build a self-reliant and resilient economy. The forum, organized by the Ethiopian News Agency (ENA) in collaboration with the Ministry of Agriculture, seeks to cultivate a productive society driven by shared commitment, national unity, and sustainable development. Among the senior participating in the event are Minister Coordinator for Democratic System Building Center at the office of the Prime Minister, Bikila Hurisa, Roza Umar, Deputy Chief Administrator of the Harari Region and Ibrahim Yusuf, Government Chief Whip with the rank of Deputy Mayor in the Dire Dawa City Administration.   Also attending the forum are Mandefro Nigussie, Director General of the Agricultural Transformation Institute (ATI), senior government leaders, and farmers from Dire Dawa, as well as the Somali, Harari, and Afar regions. The discussion follows similar forums previously conducted in Adama and the Sidama Region, where participants exchanged experiences and best practices focused on accelerating the transition from dependency to productivity while reinforcing national dignity and self-sufficiency. Participants emphasized that the achievements registered during Ethiopia’s recent reform years demonstrate the country’s growing ability to overcome dependency through coordinated national efforts and homegrown solutions. During the ongoing reform period, Ethiopia has implemented a range of economic and institutional measures aimed at strengthening national resilience, expanding domestic productivity, and reducing long-standing dependence on foreign assistance.   Government initiatives have focused on increasing agricultural production, encouraging local manufacturing and investment, improving domestic revenue generation, and enhancing self-reliance in critical sectors including food security, energy, and public services. Officials at the forum stressed that building a sustainable and shock-resistant economy requires continued reforms, efficient resource mobilization, and a firm commitment to economic independence and national productivity.

Addis Ababa, May 21, 2026 —Diplomats and foreign visitors have praised the sweeping transformation of Addis Ababa, describing it as a modern, green, and fast-growing metropolis that is becoming increasingly attractive to residents, tourists, and the international diplomatic community. They said the city’s expanding infrastructure, ecofriendly initiatives, and large-scale urban development projects are reshaping its image and improving the quality of life for residents and visitors alike. Jobaida Khanam, from Embassy of Bangladesh in Ethiopia, said she and her colleagues felt immediately connected to the city upon their arrival because of its green environment. “Since the day we arrived, we loved this place because the first thing that struck us was how green everything is. Bangladesh is also very green, so it instantly felt like home,” Khanam said. She added that the warmth, friendliness, and hospitality of Ethiopians make life comfortable for foreign residents. Khanam also noted that diplomats and visitors returning to Addis Ababa after many years are often astonished by the scale of transformation taking place in the capital. “People returning after 12 or 15 years can no longer recognize the city,” she said. “Everything has changed. The city has expanded and is transitioning into a very modernized way of living.” Prof. Nicole Lurie of the Coalition for Epidemic Preparedness Innovations also commended the rapid pace of development in the city. Lurie said that although she expected a highly functional city because Addis Ababa hosts the African Union and the Africa Centers for Disease Control and Prevention, the scale of ongoing public projects exceeded her expectations. “I was very surprised to see the sheer volume of construction and development, particularly the emphasis being placed on public gathering spaces, parks, and the river walk. All of those things are incredibly impressive,” Lurie said, describing Addis Ababa as “a terrific city” with a rich and visible history. Echoing similar sentiments, Chijioke Onumuzurike, Acting Director of Nigeria’s Department of Special Programmes, said other African countries could learn from Ethiopia’s development strategies. “Addis Ababa is doing exceptionally well,” Onumuzurike said. “Many African countries, including my own, should emulate its implementation strategies, especially in human capital development, education, roads, and airport infrastructure.” Zinat Sultana, another staff member at the Bangladeshi Embassy, said she has witnessed dramatic improvements in the capital during her two and a half years in the city. “It is a massive change. I can hardly believe it,” Sultana said. “The roads are brand new, the street lighting is excellent, and the introduction of green areas and dedicated cycling lanes is top quality.” Sultana also praised the government’s extensive tree planting campaigns aimed at combating climate change and improving the urban environment. “It is a fantastic initiative by the government. The city has become so green, which is vital for both the environment and the wellbeing of the people,” she said.

Addis Ababa, May 20, 2026 — A British envoy has praised Ethiopian Airlines for truly embodying its motto, “The New Spirit of Africa,” pointing to the carrier’s modern fleet, extensive global connectivity, and exceptional hospitality. Speaking to ENA, Jamie Mansbridge, Communications and Soft Power Section Head at the British Embassy in Ethiopia, highlighted how the airline’s state-of-the-art aircraft and expansive network seamlessly reflect the core values of its branding. "Ethiopian Airlines' modern fleet and global reach are a true testament to 'The New Spirit of Africa' branding," Mansbridge noted, commending the airline's role as a vital bridge between Africa and the rest of the world.   Mansbridge pointed to the airline’s modern fleet and broad international connectivity, describing the onboard experience as one of the key features that distinguishes Ethiopian Airlines from other carriers. He also praised the airline’s service culture, noting that passengers receive a “warm welcome” from both cabin crew and staff throughout their journey. According to the envoy, the experience begins even before arrival, highlighting the distinctive tail fins visible to travelers approaching Addis Ababa Bole International Airport. Mansbridge congratulated Ethiopian Airlines on its 80th anniversary, saying the carrier has played a major role in connecting people across Ethiopia, Africa, and the world. He noted that the airline currently provides direct connections to five continents and dozens of countries, strengthening trade, tourism, and people-to-people relations. The envoy also linked the airline’s growing connectivity with broader regional development, saying improved air transport supports the exchange of ideas, commercial ties, and tourism growth across Africa. Referring to the nation’s tourism potential, Mansbridge mentioned attractions such as the country’s historic rock-hewn churches and the Danakil Depression, adding that stronger air connectivity could help unlock further opportunities for the continent. He encouraged passengers flying with Ethiopian Airlines to enjoy the airline’s modern aircraft, hospitality, food, and onboard services. Meanwhile, Nigerian pilot trainee Kemal Abdulmalik Toro described Ethiopian Airlines as a leading force in Africa’s aviation industry due to its service quality, training standards, and contribution to expanding aviation opportunities across the continent. Toro said the airline is widely recognized for operating at a high professional level, adding that its strong performance is evident to those familiar with the aviation sector. He described the carrier’s training and operational systems as consistently effective and rated Ethiopian Airlines as a “five-star” airline in Africa. Toro also praised the airline’s extensive connectivity, noting that Ethiopian Airlines serves destinations across Africa and the wider world, helping strengthen ties between African countries and supporting international exchange. According to him, the airline also engages with other African carriers through aviation initiatives and collaborative programs aimed at improving standards across the continent. He added that Ethiopian Airlines seeks not only to maintain its own position but also to help strengthen the overall capacity of Africa’s aviation industry. On employment and human resources, Toro said the airline recruit’s aviation professionals from different countries, including international pilots and cabin crew, contributing to broader regional and global integration. Highlighting what makes Ethiopian Airlines unique, Toro said discipline remains central to the airline’s culture. Recalling his training experience, he noted that strict punctuality and professionalism are strongly emphasized, arguing that discipline is essential for success in aviation. Toro underscored that Ethiopian Airlines has long maintained a culture of discipline in both training and daily operations, saying the carrier’s standards explain why it continues to serve as a benchmark for airlines across Africa.

Addis Ababa, May 20, 2026 — Ethiopia's Finance Minister Ahmed Shide has called for urgent, coordinated international action and emergency financing to buffer import-dependent economies against soaring fuel and fertilizer pressures, following the ongoing Iran crisis and major shipping disruptions. Speaking at the Global Partnerships Conference in London, the Minister warned that these escalating market strains threaten agricultural productivity and food security, demanding stronger global solidarity to protect vulnerable nations. Rising fuel prices and fertilizer supply disruptions are creating challenges for agricultural production during the planting season, he added. According to the Embassy of Ethiopia in London, the Minister said higher global oil prices were raising transportation, irrigation, mechanization, agro-processing and food distribution costs while adding pressure on Ethiopia’s trade balance. He also pointed out fertilizer shortages and delayed deliveries linked to supply disruptions, shipping delays, higher insurance costs and uncertainty in global markets. According to him, reduced fertilizer availability and higher cultivation costs could lower agricultural productivity, weaken rural livelihoods and intensify food insecurity, particularly in countries already facing climate shocks, debt distress, inflationary pressures and humanitarian challenges. The crisis risks undermining development gains in vulnerable economies. The Finance Minister called for stronger international solidarity and coordinated action, and for development partners and international financial institutions to provide emergency financing for fuel and fertilizer imports, concessional support and targeted assistance for smallholder farmers. He also emphasized the importance of long-term investments in regional supply chains, storage, logistics and domestic resilience.