Addis Ababa, May 15, 2026 —A new book titled “The Remaking of Addis Ababa: Transformation from 2020–2025” that chronicles the Ethiopian capital’s rapid modernization was officially launched today in the presence of senior government officials and international scholars. Speaking at the launch ceremony, Ethiopia’s Deputy Prime Minister Temesgen Tiruneh described the publication as an important historical record of Addis Ababa’s transformation. “Today, we proudly launched a remarkable book that documents the astonishing transformation of our capital, Addis Ababa. Written by international scholars, this work stands as a worthy historical record of our journey,” he said. The Deputy Prime Minister noted that Addis Ababa is steadily evolving into a modern, livable, and attractive city for future generations. “Addis Ababa is turning our dreams of change into reality by becoming a modern, livable, and beautiful city for generations to come,” he added. The book, independently written and published by international authors and diaspora scholars who closely followed the city’s transformation, highlights the resilience, determination, and achievements behind the ongoing efforts to reshape Ethiopia’s capital into a modern and inclusive metropolis. Produced through the authors’ own initiative and resources, the publication is being recognized as a reflection of the large-scale urban renewal projects taking place in Addis Ababa. Officials said the book goes beyond documenting infrastructure projects, capturing what they described as promises fulfilled through action and the collective contribution of Addis Ababa residents, who participated through ideas, labor, commitment, and resources. The publication was authored by prominent international and diaspora scholars, including Professor Simon Lee, Dr. Clement Katulushi, Ethiopian-born scholar Hirpo Kumbi, and their team. Their work documents Addis Ababa’s transformation from ambitious vision to tangible progress, preserving for future generations the story of one of Africa’s most significant urban renewal initiatives. “This book tells the story of all of us. Let us read it, embrace it, and share Ethiopia’s story of change and success with the world,” Temesgen said.

Addis Ababa, May 12, 2026 —The Ethiopian Federal Police and the Inter-Religious Council of Ethiopia have signed a memorandum of understanding (MoU) that enables them to work together in ensuring peace. Federal Police Commissioner General, Demelash Gebremichael, and Inter-Religious Council of Ethiopia Secretary-General, Tagay Tadele, signed the MoU today.   Speaking during the signing ceremony, Commissioner General Demelash said the newly signed agreement would create an enabling situation that further strengthens collaboration between the institutions. According to him, the MoU will significantly contribute to preventing potential conflicts and ensure respect for law and order. Inter-Religious Council Secretary-General Tagay Tadele, said the agreement with the Ethiopian Federal Police would play a pivotal role for peace building. According to him, the Council is committed to the implementation of the agreement.  

Addis Ababa, May 11, 2026 —The first Addis International Early Childhood Conference has officially opened in Addis Ababa, bringing together policymakers, development partners, and experts to shape the future of early childhood development in Ethiopia and across Africa. Held under the theme of advancing child development through collaboration and innovation, the conference serves as a platform where policy meets action to improve the lives of young children. Speaking at the opening ceremony, Ethiopia’s Deputy Prime Minister, Temesgen Tiruneh, emphasized that early childhood development has become a national priority for Ethiopia.   “The future begins with our children,” he said, noting that the government is placing early childhood development at the center of its national agenda. He highlighted Ethiopia’s ongoing efforts to expand free and compulsory pre-primary education, while strengthening maternal and child healthcare, nutrition programs, and childcare services through a comprehensive multi-sectoral approach aimed at helping every child thrive. According to the Deputy Prime Minister, more than 35,000 pre-primary schools are currently operating across the country, while workplace childcare services are also expanding. He said the government’s focus goes beyond improving access to education and care by ensuring children are fully prepared to succeed when they enter school. Temesgen also pointed to progress made through major initiatives such as the Seqota Declaration, which has contributed to improvements in child well-being, including notable reductions in child stunting.   He added that strong regional leadership, strategic partnerships, and sustained investment continue to drive progress in the sector. As Addis Ababa hosts the landmark conference and showcases innovative models in early childhood development, Ethiopia reaffirmed its commitment to sharing best practices, scaling successful initiatives, and building a healthier and more resilient generation both nationally and across the African continent. On her part, Addis Ababa mayor, Adanech Abiebie unveiled ambitious citywide plans aimed at transforming the capital into one of Africa’s most child-friendly cities, with a strong focus on children from pregnancy through age six. “To make Addis Ababa the best city for children from fetus to six years old, the focus must be on their health and well-being,” she said.   She emphasized that early childhood care has lifelong impacts on children, shaping their development and future opportunities. Under the city administration’s plan, more than 1.3 million children are expected to benefit from inclusive programs that will engage over 330,000 households and involve 5,000 early childhood consultants. The mayor said the initiative also includes broader urban development efforts such as expanding green spaces, bike lanes, pedestrian walkways, sports facilities, and riverside development projects designed to create safer and healthier environments for children and families. “A safe city for children ultimately leads to a safer environment for all residents,” she noted.   Chief Executive Officer of the African Center for Early Childhood Development, Kebede Worku, called for stronger continental collaboration and emphasized the importance of African-led solutions to early childhood challenges. “Africa is creating solutions for problems that leaders have come to understand about early childhood development,” he said. He described early childhood development as a matter of equity, fairness, and equal opportunity, stressing its role in shaping Africa’s future generations. Kebede also praised Addis Ababa’s school feeding programs, childcare centers, and maternal health initiatives as strong examples of policies that promote inclusion and equity.   He further highlighted the importance of clean and green playgrounds in ensuring healthy childhood development and urged greater collaboration among stakeholders. “Positive change begins with creating environments that foster collaboration and support among various stakeholders,” he said. As discussions continue on equity-driven policies and scalable development models, the conference is expected to generate practical solutions to accelerate early childhood development efforts across Africa and ensure that no child is left behind.

Addis Ababa, May 10, 2026 —Prominent African content creators have called for stronger support for digital storytellers and urged Africans to take the lead in shaping the continent’s global image. They stressed that social media is playing a growing role in challenging stereotypes and showcasing Africa’s opportunities. Speaking to ENA on the sidelines of the first African Social Media Influencers Summit (ASMIS) 2026) in Addis Ababa, Ghanaian YouTuber Wode Maya, said he has dedicated his platform to promoting positive stories about Africa and changing outdated perceptions of the continent. “My channel is strictly focused on showcasing the positivity of the continent of Africa,” he said. “I use my own platform and my own resources to inspire people to visit, explore and invest in Africa.” He further stressed that changing the long-standing negative narrative surrounding Africa is essential to attracting tourism, investment and greater global engagement. The influencer also urged African governments and policymakers to provide more support for digital creators working to tell authentic African stories. “It is about time for policymakers to support the dreams of African creators who are on a journey to change the negative perception of our continent,” he said. He also called for stronger continental integration and the removal of barriers limiting movement across African countries, noting that visa restrictions and expensive travel costs continue to hinder collaboration among Africans. “Africa is home for Africans. We should allow the free movement of people and goods across the continent,” he stated. Highlighting the growing influence of digital platforms, he said content creation should be used as a tool for impact and transformation rather than simply for fame or entertainment. “If you have a platform, you have a voice, and that voice should be used to make an impact,” he added. Similarly, Ethiopian content creator Mohammed Esmail popularly known as Hamudi emphasized that Africans must take ownership of their stories instead of relying on outsiders to define the continent’s identity and realities. “We don’t need guests to come and show us our own home,” he said. “As Africans, our responsibility is to share our own stories with the world.” Hamudi added that creators across the continent should work collectively to present a balanced and diverse image of Africa, with each country contributing its unique stories, culture and development experiences. “Kenyans should show Kenya, Ugandans should show Uganda, and together we can present the bigger picture of Africa,” he noted. He further stressed that digital content creation should contribute to development and inspire African youth to use their talents and creativity to build their own countries. “Our ancestors sacrificed for us to live in freedom and enjoy the beauty of our countries. We should honor them by staying and building our nations,” he added.

Addis Ababa, May 10, 2026 —For many African digital creators visiting Ethiopia this week, the trip has been more than just attending a summit—it has been an emotional connection to history, culture, and a sense of shared African identity. During their stay in Ethiopia for an African social media influencers summit, several content creators from across the continent spoke passionately about their experiences, describing the country as a place of deep historical significance, extraordinary hospitality, and cultural richness. Tanzanian digital creator, zerobrainer0 said Ethiopia left a lasting impression on him, calling it a country he deeply admires. “Ethiopia is a good country. I love it from the bottom of my heart. It is wonderful and amazing,” he said. Beyond its landscapes and historical sites, zerobrainer0 highlighted what stood out most to him, the warmth of Ethiopian people. He described the country as a powerful symbol of African identity and unity, referring to Ethiopia as the “motherland of Africans.” According to him, Ethiopia represents a shared origin story for many Africans and serves as a reminder of the continent’s rich legacy. He also urged fellow African creators to take digital storytelling seriously and use their platforms to elevate Africa’s global voice. “We need to start now,” he said, encouraging creators not to delay building their digital presence and influence. Somali digital content creator Mr Abdifatah echoed similar sentiments, praising Ethiopia’s cultural heritage and strong sense of community. “Ethiopia is a beautiful country and its people have good hearts. They support each other,” he said. He pointed to Ethiopia’s unique place in African history, noting its long-standing independence and resilience. For Abdifatah, Ethiopia’s ability to preserve its culture, traditions, and identity while navigating historical challenges makes it especially remarkable. He also praised the African social media influencers summit for creating opportunities for collaboration among creators from different countries. The event, he said, allows digital storytellers, tech innovators, and content creators to build relationships, exchange ideas, and strengthen Africa’s growing digital ecosystem. “Africa is now surprising. We are so happy to be in Africa,” he said. The creators said their experience in Ethiopia sends a broader message to the world—that Africa is diverse, vibrant, innovative, and deeply connected through culture and shared aspirations. As Africa’s digital economy continues to expand, they believe creators have an increasingly important role in shaping global narratives about the continent and Ethiopia, they said, is helping lead that conversation through its hospitality and cultural pride.

Addis Ababa, May 9, 2026 —Ethiopia stands as a powerful living example of Africa’s true potential and vibrant reality, according to Social Media Influencers. Speaking to ENA during the African Social Media Influencers Summit (ASMIS) 2026 in Addis Ababa, Boyzee Krish from Sierra Leonean emphasized Ethiopia’s progress directly challenges and dismantles long-standing negative narratives about the continent. "Ethiopia is a living example showing that Africa is not 'dark.' Ethiopia has light, and as a vital part of our continent, it makes us deeply proud. We are incredibly happy to be here to witness this firsthand," Krish stated. He expressed an eager desire to relive his first memorable experience in Ethiopia, noting that because it felt so novel, he would love to experience it all over again. Emphasizing the significance of bringing together diverse influencers from across the continent to Addis Ababa, he remarked, "All of us are here today, which means I will be learning from another country, and another country will be learning from me." He further elaborated that this gathering represents a vital exchange of culture and ideas. Hence, he further elaborated it is an exchange of culture, idea and peace, love and unity as influencers are gathering together to make changes toward demonstrating true images of Africa. "Let us be United Africa. Let us come together. Let us embrace this dream. Let us speak with one voice. Let us have one determination. Let us work for the same goal." By doing so, he said Africa would become the leading continent. According to him, influencers have huge tool in their hands to positively impact Africa and build the continent’s true image. On the benefit of the summit, he said the benefit is actually crucial in creating networks, sharing experiences, further underscoring that "everything that we have watched, we have learned here in Ethiopia, I believe some of these things will also take to our countries." Another influencer, Kelvin Gumbi from Malawi, shared his impressions of his visit, affirming his long-standing desire to visit the country. "I really wanted to come here because of the history that Ethiopia has," he noted. "And since arriving, it has been great." Expressing his delight in witnessing Ethiopia’s unique heritage firsthand, Gumbi asserted that while there is much to explore, the most profound aspect of his journey has been the "beautiful connection" he has experienced. Following a visit to the Ethiopian Artificial Intelligence Institute, he remarked that the country is significantly ahead in terms of technology. “I feel like, as Africans, that is what we need to start thinking about," he said. "We need to be thinking about the future.” "We have resources already. What is left is to use these resources the best way we can to start exporting even our technology resources, our talent and everything else that we have." He also stressed the need to show the beauty of Africa, the best culture the continent has, the resources, the music, and the fashion, among others. The inaugural African Social Media Influencers Summit (ASMIS 2026) took place in Addis Ababa, Ethiopia, from May 7-8, 2026, bringing together the continent’s influential digital creators from more than 30 African countries. The summit highlighted the role of social media in driving Africa's development, strengthening unity, and rebranding the continent's narrative.

Addis Ababa, May 9, 2026 —Participants of the African Social Media Influencers Summit (ASMIS) 2026 visited Adama City, where they explored cultural attractions and praised the city’s warm hospitality, peaceful environment, and stunning natural landscape. During their visit, the influencers toured several areas of the city and experienced traditions that reflect Ethiopia’s rich cultural heritage. Many participants said they were impressed by what they saw and described Adama as a vibrant and welcoming destination.   The visitors highlighted the friendliness of local residents and commended the city for its peaceful atmosphere and strong cultural identity. They also noted Adama’s unique geographical setting along the Great Rift Valley, describing its breathtaking scenery as one of the city’s most remarkable features. According to participants, the visit reinforced Ethiopia’s image as a country that showcases Africa’s beauty, diversity, and cultural richness. The tour followed the successful conclusion of the inaugural African Social Media Influencers Summit, which was held on Thursday at the Adwa Victory Memorial Museum in Addis Ababa under the theme “Influence for a Better Africa.”   The summit brought together social media influencers, digital creators, communication experts, and policymakers from more than 30 African countries to discuss how digital platforms can be used to reshape Africa’s narrative, strengthen collaboration, and amplify positive stories about the continent. Organized by Pulse of Africa in partnership with AGA Technology Enterprise, the event aimed to promote responsible digital influence, strengthen Africa’s digital economy, enhance continental cooperation, and support the goals of African Union’s Agenda 2063.   Discussions also emphasized the importance of Africans telling their own stories and building narratives that inspire unity, innovation, confidence, and sustainable development across the continent.

Addis Ababa, May 9, 2026 —Ethiopia’s capital is becoming a powerful symbol of Africa’s transformation, helping to challenge long-standing stereotypes and reshape global perceptions of the continent, African Social Media Influencers said Participants at the African Social Media Influencers Summit (ASMIS 2026) in Addis Ababa emphasized that Addis Ababa reflects a new African reality marked by modern infrastructure, rapid urban development, improved security, and a growing creative economy. In an exclusive interview with ENA, Liberian influencer Isaac S E Warrak, popularly known as Young15, said his visit to Addis Ababa had significantly changed his perception of Africa’s development. “Since I came to Ethiopia, especially Addis Ababa, I have seen that Africa is really improving,” he said. He noted that the city’s modern roads, clean environment, green public spaces, and strong sense of security sharply contrast with outdated global narratives about Africa. “The narrative people have about Africa is completely different from what I am seeing here,” he added. Young15 said the content he shared from Addis Ababa generated strong engagement from international audiences, many of whom expressed surprise at the city’s level of development. “Most of the comments are like, ‘Wow, we didn’t know Africa is this beautiful,’” he said. He stressed that when creators from different countries share similar experiences from Addis Ababa, it strengthens credibility and helps reshape global perceptions of the continent. “When people see the same thing from many influencers from different countries, they will know this is not AI. Africa is really rising,” he said. According to him, Africa is increasingly emerging as a destination for tourism, investment, and long-term residence, with Addis Ababa standing out as one of the continent’s leading examples of urban progress. Another participant, Nigerian political satirical comedian KevinBlac, popularly known as Governor Amuneke, said hosting the summit in Addis Ababa demonstrates the city’s growing role as a center for African unity, culture, and creative collaboration. “This is amazing to witness, bringing African creators together in Addis Ababa,” he said. “It should not be a one-time event. It should happen every year, in different countries, to strengthen African collaboration.” He added that Addis Ababa offers a strong platform for showcasing Africa’s cultural richness and development, while encouraging greater cooperation among creators across the continent. Also speaking at the summit, Nigerian content creator and digital strategist Brain Jotter said African influencers have a responsibility to challenge outdated narratives and present the continent more accurately to the world. “There is a very positive change in that dark narrative about Africa,” he said. “Influencers are already projecting Africa exactly as it is.” Brain Jotter, who has more than 34 million followers across social media platforms, said digital platforms and artificial intelligence are helping creators produce high-quality content more efficiently and at lower cost, enabling them to reach wider global audiences. “AI has been extremely helpful in advancing creativity and reducing limitations,” he said. He noted that while artificial intelligence can be misused to spread misinformation, it also provides powerful opportunities for responsible storytelling when used properly.

Addis Ababa, May 8, 2026 —Ethiopia is prioritizing the development of robust digital infrastructure that empowers the next generation of digital creators and storytellers, Bereket Driba, Ethiopia’s Deputy Permanent Representative to the AU and UNECA, said. Speaking at the inaugural African Social Media Influencers Summit (ASMIS) 2026 held at the Adwa Victory Memorial Museum, Bereket Driba, Ethiopia’s Deputy Permanent Representative to the AU and UNECA, outlined the government's vision to transform the nation into a digital gateway for the continent. According to Bereket, the Ethiopian government is prioritizing expanded digital connectivity to help creators collaborate, innovate, and participate in public interest initiatives.   He emphasized that while creators may choose to work independently, the government is also seeking partnerships with digital influencers and content producers on national priorities, particularly in promoting Ethiopia’s tourism sector. The nation has been actively inviting creators and supporting initiatives such as the summit, describing the effort as part of broader measures to welcome influencers and strengthen the country’s digital ecosystem, he added. Bereket also stressed the importance of using digital influence to drive broader change across Africa. According to him, although many African countries enjoy political freedom, citizens should also examine whether genuine freedom is reflected in the practical use of digital platforms and influence. The diplomat also noted that social media influencers can play a major role in shaping policy directions and advancing African integration by improving understanding among countries, enhancing cross border visibility, and supporting the aspirations of AU’s Agenda 2063. For her part, Strategic Planning and Delivery Director at the AU Commission, Botho Kebabonye Bayendi, said Africa is entering what she described as a decade of acceleration.   However, she warned that while policies and regional strategies designed to promote digital growth and content creation already exist, implementation by member states remains weak. “Frameworks are there, the policies are there, we lack implementation,” Bayendi said, noting that AU level commitments often take considerable time before they are adopted nationally. Bayendi encouraged digital creators to use the borderless nature of social media to advocate for policy implementation, arguing that digital platforms now provide easier access to AU and national leadership than traditional channels. She further called on member states to align AU and UN policy frameworks with national development plans, stressing that the effectiveness of strategies should be measured through concrete implementation rather than repeated policy drafting. The AU official also linked digital governance with broader governance values, saying that the treatment of outsiders, tourism management, migration, and exports should reflect a pan African approach. She underscored the importance of data governance and protection, particularly in situations where content creators may face suspicion or have equipment confiscated under security claims that contradict regional policy commitments. International human rights lawyer and strategic advisor Ashagrie G. Abdi said social media influencers can no longer be viewed merely as entertainers or storytellers.   According to Abdi, audiences, including policymakers, increasingly rely on influencer generated content to understand events and developments, giving creators growing influence over national and continental decision making. He urged creators to speak honestly, including by criticizing failures where necessary, and called on institutions such as the AU to engage meaningfully with influencer communities instead of overlooking their impact. Overall, panelists emphasized that accurate information can strengthen public trust and support development agendas, while misinformation can cause serious harm. They described the role of digital creators as extending beyond promotion to include accountability and public interest engagement.

Addis Ababa, May 8, 2026 —Leading African social media influencers attending the African Social Media Influencers Summit (ASMIS) 2026 in Addis Ababa said Ethiopia’s progress in infrastructure, technology, and cultural preservation offers valuable lessons for the rest of the continent. The summit has brought together prominent digital creators, media personalities, communication experts, and content producers from across Africa to promote authentic African narratives through digital platforms. The participants visited several major projects in the Ethiopian capital, including the Ethiopian Artificial Intelligence Institute, corridor development projects, and other key infrastructure sites. Renowned Ghanaian content creator Wode Maya, said Ethiopia’s inclusive transformation could become an important example for African countries. The influencer, who has frequently promoted Ethiopia through his digital platforms, said the country has undergone remarkable changes since his first visit in 2017. According to him, Ethiopia in 2026 reflects a new image marked by extensive road networks, large scale infrastructure projects, and modern developments, including the construction of a new airport. He noted that such achievements demonstrate Africa’s potential for transformation and development. “Ethiopia is my second home. I always love coming here because this is a country I personally admire,” Wode Maya said. “I once served as an ambassador for Ethiopian Airlines, so Ethiopia means a lot to me. Every time I witness the transformation taking place in this beautiful country, I feel motivated to show it to the rest of the world. I believe the whole of Africa can learn from this transformation,” he added. Nigerian content creator and influencer Chukwueze Odinaka also praised Ethiopia’s growing focus on artificial intelligence, describing the country as one of Africa’s emerging leaders in the sector. “At a time when artificial intelligence is shaping the future of the world, Ethiopia’s attention to this sector is admirable,” he said. According to him, the country’s investments in artificial intelligence will play a significant role in both national development and individual empowerment. “Artificial intelligence is controlling the world today. Therefore, investing in this technology is very important for nations as well as individuals. I give this project 100 out of 100,” he stated. Another participant, Tealo Lualo from Lesotho, highlighted Ethiopia’s unique historical identity and cultural heritage as a source of inspiration for Africans. He said Ethiopia’s long-standing independence and distinct calendar system symbolize African pride and resilience. “One of the things I always tell my friends about Ethiopia is that I admire the country for two reasons,” he said. “First, Ethiopia has never been colonized, and second, it has its own calendar. The history we saw during the presentation shows that preserving culture is very important. Ethiopia teaches Africa that culture and identity are powerful assets, and I truly appreciate that.”

ADDIS ABABA, May 8 (ENA) — Miss World Africa 2025 and Miss World first runner-up Hasset Dereje has called on Africans to embrace authenticity, strengthen pan-African values, and take greater responsibility in telling the continent’s stories through their own perspectives and cultures. Speaking during a panel discussion at the African Social Media Influencers Summit (ASMIS) 2026 in Addis Ababa, Hasset stressed that changing global perceptions about Africa must begin with Africans believing in themselves and valuing their own identity. “I think we need to work on our pan-African mindset first,” she said. “As Africans, we need to know that Africa comes first, and in order for us to change the narrative of Africa, it is very important that we first change our own perception of Africa because even us we don’t really believe in ourselves.” Hasset reflected on her experiences representing Ethiopia on the global stage, noting that many Africans often compromise their own identity and cultural values in pursuit of Western standards. “As Miss World Africa, going to the competition, I saw many representatives trying to be what they are not,” she said. “When it comes to being African, we Africans are the ones compromising our own values.” According to her, African traditions, cultures, folklores, and moral values are too often viewed as backward, including by Africans themselves. “I have traveled across Africa and different continents, and I have seen that our traditions, our cultures, our beautiful clothes, and our songs are often undermined,” she noted. “We are always compromising ourselves for others and other cultures.” Drawing from her experience in the fashion industry, Hasset emphasized that Africa possesses unique cultural wealth that should be celebrated and promoted proudly. “It is discouraging to see us worshiping the Western world while neglecting our own identity,” she stated. “We function best when we are ourselves.” The digital creator stressed that authenticity remains central to reshaping Africa’s narrative globally. “Knowing ourselves and not degrading our culture is what we need to do,” she said, urging African creators to intentionally incorporate African identity and values into every form of content they produce. “We have to narrate our stories ourselves,” Hasset added. “We are the best storytellers for ourselves.” Her remarks echoed broader discussions at ASMIS 2026, where influencers, policymakers, and digital creators repeatedly emphasized the importance of authentic African storytelling, responsible digital influence, and stronger continental collaboration in reshaping Africa’s image globally.

Addis Ababa, May 8, 2026 —Digital creators and social media influencers from across Africa have called for stronger monetization systems, policy reforms, and greater institutional support to help the continent’s creative industry compete globally in the digital era. Speaking during panel discussions at the African Social Media Influencers Summit (ASMIS) in Addis Ababa, participants said African creators remain disadvantaged despite the rapid growth of social media and digital entrepreneurship worldwide. The discussions centered on how artificial intelligence is transforming content creation, while also exposing the structural challenges many African creators face in generating sustainable income. Panelists described AI as a game-changing tool that is making content production faster, cheaper, and more accessible by helping creators produce videos, images, scripts, subtitles, thumbnails, and audio content with limited resources.   Nigerian comedian and digital creator Brain Jotter said artificial intelligence has become particularly valuable for young creators who may lack advanced production skills. According to him, AI allows creators to turn simple ideas into professional-quality content while expanding creativity across industries. Despite acknowledging AI’s growing influence, some participants warned against overdependence on technology. Botswana-based digital creator William Last KRM said originality and passion remain critical to long-term success, noting that he still prefers relying on his own imagination rather than artificial intelligence tools. Beyond technology, creators said monetization remains one of the biggest obstacles facing Africa’s digital economy. They argued that while platforms such as TikTok and YouTube have created billion-dollar industries globally, many African creators still lack access to full monetization features available in other parts of the world. Some participants said the restrictions have forced many creators to depend on brand sponsorships, partnerships, or even foreign-based accounts to generate revenue.   The influencers urged African governments and policymakers to recognize content creators as key contributors to tourism promotion, cultural diplomacy, investment attraction, and the broader digital economy. They called for financial support systems, improved digital infrastructure, and regulations that encourage innovation without restricting creativity. A recurring theme throughout the summit was the need for Africans to take ownership of the continent’s narrative and challenge long-standing stereotypes through authentic storytelling. The summit, held at the Adwa Victory Memorial, brought together 61 influencers from 30 African countries with a combined audience of more than 321 million followers. An additional 120 Ethiopian content creators, representing a combined following of 150 million people, are also participating in the event, which is focused on shaping a new digital narrative for Africa.

Addis Ababa, May 8, 2026 —Prominent Ghanaian YouTuber and pan-African content creator Wode Maya has urged Africans to take control of the continent’s narrative, saying they are the “real ambassadors” best positioned to reshape global perceptions of Africa. Speaking at the African Social Media Influencers Summit (ASMIS) 2026 panel discussion in Addis Ababa, Wode Maya said Africans must stop relying on outsiders to tell their stories and instead use their own platforms to challenge long-standing stereotypes about the continent. “I personally believe that Africans are the real ambassadors of the continent,” he said during a panel discussion. “If you want to tackle stereotypes, you don’t wait for somebody to tell stories for you. You have to start telling the real stories.” The content creator revealed that his passion for changing Africa’s narrative began after he graduated as an aviation engineer and encountered prejudice from colleagues who underestimated him because of his African background. He said the experience pushed him to begin documenting positive stories from across the continent. “That is why I started this journey, showcasing the beauty of Africa to the rest of the world,” he said. “It is time for Africans to use our platforms wisely to change stereotypes about our continent because no one else is doing it for us.” Wode Maya also credited his success to staying authentic and embracing his roots, saying audiences connected with his storytelling because it reflected who he truly is. “I didn’t want to be anyone else. I just wanted to be me,” he said. “I was born and raised in the village, so I wanted to use the village way of telling stories.” He noted that his content deliberately focuses on highlighting Africa’s progress and opportunities rather than reinforcing negative narratives. According to him, his time living and working in China helped him understand the power of branding and strategic storytelling. “Because of what I learned while living in China, I decided that it was time to rebrand Africa in my own way,” he said. Using Ethiopia as an example, Wode Maya praised the country’s development efforts, saying many of its transformation stories remain underreported. “I came to Ethiopia and saw the transformation happening, and no one was talking about it,” he said. “What the Prime Minister has done in this country, a lot of Africans need to learn from.” He said he independently traveled across Ethiopia to produce content showcasing the country’s modernization efforts, adding that the videos later gained widespread attention and were shared by embassies and government institutions. Wode Maya also called on African governments and institutions to support digital creators, arguing that influencers have become powerful voices capable of shaping the continent’s global image. “We are the real voices of the continent,” he said. “If you start believing in us, we will become more powerful than CNN or BBC that you pay money to showcase your stories.” ASMIS 2026 has brought together digital creators, policymakers, and media professionals from across Africa to discuss the future of digital storytelling, innovation, and the continent’s growing influence in global media. Participants at the summit have consistently emphasized the need for Africans to tell authentic stories that promote unity, tourism, investment, and development across the continent.

Addis Ababa, May 8, 2026 —African digital influencers must unite their voices to accelerate the continent’s transformation, according to Gemeda Olana, CEO of AGA Tech Enterprise. Gemeda made the remarks today during the opening of the inaugural African Social Media Influencers Summit in Addis Ababa. “Social media influencers today are educators, brand builders, tourism ambassadors, cultural diplomats, and the most authentic voice of the new African generation,” Gemeda said. He stressed the growing role of African digital creators in shaping public opinion, expanding economic opportunities, and projecting a confident image of Africa to the global community. According to him, influencers across the continent are increasingly helping reshape narratives about Africa, inspiring young people, and strengthening the continent’s place within the global digital economy. The summit brought together digital creators from across Africa, it was indicated. According to the CEO, ASMIS was established with the ambition of becoming Africa’s largest and most influential digital platform. He said the summit seeks to strengthen collaboration among influencers, innovators, brands, and institutions across the continent. “This summit is not merely about gaining followers or creating viral content, but about influence, impact, and shaping Africa’s future through purposeful digital engagement,” he stated. Gemeda noted that ASMIS aims to serve as a strategic bridge connecting African creativity with global opportunities, untapped talent with investment, and young creators with institutions capable of supporting innovation and growth. He added that the summit is designed to promote partnerships, knowledge sharing, digital entrepreneurship, tourism promotion, cultural pride, and a new era of authentic African storytelling. The CEO also praised the participation of prominent African content creators, including Wode Maya, highlighting the growing influence of digital creators in inspiring communities and shaping future generations. Addressing participants, Gemeda said, “A single video can spark a movement, a single post can create economic opportunities, and one creator can inspire an entire generation,” underscoring the transformative potential of Africa’s expanding digital ecosystem. He also expressed appreciation to international guests, sponsors, government institutions, and supporting organizations for investing in Africa’s digital future and supporting youth-led innovation and digital diplomacy. Gemeda further revealed plans to expand ASMIS into a premier annual African digital summit with broader continental participation and world-class standards in future editions. He also announced plans to launch the African Social Media Influencers Awards beginning next year as part of efforts to elevate Africa’s digital industry on the global stage. Concluding his remarks, Gemeda called for stronger partnerships capable of transforming Africa’s digital landscape and nurturing a new generation of fearless, globally competitive African digital leaders. He also welcomed participants to Addis Ababa, describing Ethiopia as a gateway to the future of Africa’s digital power.

Addis Ababa, May 8, 2026 —African social media influencers are being urged to take a more active role in reshaping global perceptions of the continent, as media leaders warn that misinformation and outdated stereotypes continue to distort Africa’s image. Speaking at the African Social Media Influencers Summit in Addis Ababa, Ethiopian News Agency CEO Seife Deribe said African creators must use their platforms to promote authentic narratives that reflect the continent’s progress, culture, and potential. “This gathering is more than a conference — it is a defining moment for Africa,” Seife told attendees. Addressing a room filled with digital creators, entrepreneurs, and media professionals, he said Africa can no longer remain passive while others shape its story through misinformation, outdated stereotypes, and narratives that ignore the continent’s achievements.   “We are gathered here among visionaries, storytellers, innovators, and cultural architects who are shaping how Africa sees itself and how the world sees Africa,” he said. The summit’s theme: “Influence for a Better Africa,” represents more than a slogan, Seife said, describing it as a call for creators to use their influence with purpose. Rather than focusing solely on entertainment, he urged influencers to educate audiences, inspire young people, promote unity, and contribute to meaningful change across Africa. He warned that the continent continues to face major challenges, including misinformation, conflict, social division, and fragmentation — issues he said demand responsible digital leadership.   “The authors of Africa’s new story are in this room,” Seife said, encouraging attendees to challenge distorted portrayals of Africa and replace them with narratives rooted in truth and lived experience. He said the summit aims to redefine what digital influence means in Africa, emphasizing responsibility, community-building, and social impact over division and harmful online behavior. Seife also called on creators to celebrate African culture, promote innovation, uplift women’s leadership, and reject exploitation and abuse in digital spaces. He linked the initiative to the broader vision of Ethiopian Prime Minister Abiy Ahmed, who has frequently called for Africans to tell their own stories rather than allowing negative stereotypes to dominate global conversations about the continent.   Still, he warned that challenges remain. “Africa is no longer waiting for others to define its story,” he said. “But misinformation, division, and conflict continue to threaten our unity and progress.” Seife noted that hosting the summit in Addis Ababa carries symbolic significance, describing the city as Africa’s political capital and a reflection of the continent’s resilience and ambition. He pointed to Ethiopia’s ongoing development efforts as part of a broader story of transformation unfolding across Africa.  

Addis Ababa, May 8, 2026 —The African Social Media Influencers Summit (ASMIS) 2026 officially kicked off today in Addis Ababa, bringing together leading digital creators, content producers, media personalities, and communication experts from across the continent to promote a more authentic African narrative through digital platforms. The two-day summit, being held under the theme of advancing Africa’s voice in the digital era, has attracted influencers with millions of followers from different African countries. Participants emphasized the growing role of social media influencers in shaping public opinion, promoting African culture and tourism, and countering negative stereotypes about the continent. The influencers noted that Africa is home to a young and digitally connected population, making social media an increasingly powerful tool for driving social change, economic opportunity, cultural exchange, and continental integration. They also stressed the importance of Africans telling their own stories from their own perspectives, noting that the continent’s realities, achievements, and aspirations are often underrepresented or misrepresented in global media narratives. Several participants also praised Ethiopia for successfully hosting the continental gathering and for the warm hospitality extended to delegates arriving in Addis Ababa. Speaking to ENA on the sidelines of the summit, participants highlighted that ASMIS 2026 will create valuable opportunities for networking, collaboration, experience-sharing, and partnerships among African digital creators. They added that the platform will help strengthen collective efforts to showcase Africa’s innovation, culture, development, tourism potential, and success stories to global audiences. Participants further noted that the summit reflects the growing influence of African content creators in the global digital ecosystem and their increasing role in redefining how Africa is perceived worldwide. The summit is expected to feature panel discussions, experience-sharing sessions, digital innovation showcases, and conversations focused on content creation, monetization, branding, ethical storytelling, and the future of Africa’s digital media landscape. ASMIS 2026 is also anticipated to contribute to strengthening people-to-people ties among African countries while encouraging young Africans to use digital platforms as tools for creativity, entrepreneurship, and positive social impact.

Addis Ababa, May 7, 2026 —Prime Minister Abiy Ahmed has said Ethiopia’s ongoing media reforms have laid an important foundation for nation-building, while urging media institutions to prioritize balanced reporting and national cohesion. The remarks were made during a national consultative forum titled “Media Progress for Narrative Building,” which officially opened today in the presence of the Prime Minister. The forum reviewed progress achieved in the media sector and institutional reforms over recent years.   In a social media post, the Prime Minister noted that reforms implemented over the past eight years have significantly reshaped Ethiopia’s media landscape within a democratic framework. According to him, these reforms are contributing to what he described as a stronger foundation for national development. However, he cautioned that sustaining these gains requires media organizations to move away from polarization and extremist narratives. Instead, he called for a stronger focus on truth-based reporting that fosters shared identity and national consensus. “The media must build narratives rooted in truth that strengthen unity and national understanding,” PM Abiy underscored.   The Prime Minister also encouraged media institutions to go beyond sensational, headline-driven coverage and invest more in in-depth reporting supported by research and emerging technologies, including artificial intelligence. He emphasized that media work should be guided by clear purpose, vision, and professional standards, adding that institutions must remain accessible to the public while maintaining balance and responsibility.   According to him, well-functioning media institutions should not only inform citizens but also contribute to problem-solving and actively support Ethiopia’s broader development and prosperity agenda. The forum brought together senior media leaders to assess progress in the country’s evolving media sector and to discuss future priorities in the ongoing reform process.

Addis Ababa, May 7, 2026 —Prominent African social media influencers visiting Addis Ababa today have expressed their admiration for Ethiopia's rapid advancements in AI, urban cleanliness, and hospitality, as they gear up for the African Social Media Influencers Summit (ASMIS) in the capital. The Kenyan influencer Mbote Njogu marveled at the capital's beauty and tech edge during a tour of the AI center.   In an exclusive interview with ENA, he said: "I thought Nairobi was beautiful, but I've seen Addis is very beautiful. Very welcoming people". According to Njogu, "Addis is far much ahead of Kenya. AI is the next big thing... (And) I'm very proud to see that Ethiopia has already adapted the AI, and they have the AI center. Right now, I don't think we have an AI institute in Kenya." Praising the cleanliness of the city, he appreciated the welcoming government and luxurious event buses. "I've never ridden in such a bus on the high top. We are very impressed and we look forward to coming more and more again." Burkinabé influencer LA Jaguar echoed the enthusiasm, highlighting Ethiopia's mindset and development model.   The "Ethiopian development, energy and internet development is very good," he declared. "I'm very happy because Ethiopia is the seat of development... I take this opportunity to call many people in other country to come to Ethiopia." On his second visit to Ethiopia, Jaguar said he was touched by locals comportment: " I am touched by the comportment of the people... If your friend, your brother, your sister considers you, life is good." Organizers of the May 7-8 summit, the Pulse of Africa (POA) media and AGA Tech Enterprise, position the African Social Media Influencers Summit as a pivotal platform.   It aims to empower African content creators to counter negative stereotypes and amplify balanced narratives about the continent's progress.

Addis Ababa, May 7, 2026 —Leaders of Ethiopia’s major public media institutions have praised the government’s reform agenda, saying it has helped resolve long-standing structural challenges and reshape the country’s media landscape. The officials made the remarks today during the ongoing national consultative forum titled “Media Progress for Narrative Building”. The executives from leading state media institutions said the sector had previously struggled with policy gaps, weak institutional frameworks, organizational inefficiencies, and concerns over professional ethics. Speaking at the forum, Ethiopian News Agency (ENA) CEO, Seife Deribe, said the agency has undergone what he described as a “rebirth,” comparing the transformation to its original establishment. According to Seife, reforms in legal frameworks, institutional structure, and daily operations have helped ENA emerge as a more credible and influential news organization in Africa. He said the agency is now better positioned to protect national interests, promote unity, and amplify African voices beyond Ethiopia. On his part, Ethiopian Press Agency (EPA) CEO, Mesafint Tefera, said the print media sector has been one of the key focus areas of the reform effort. He noted that addressing institutional limitations was the first major step, followed by efforts to improve content quality, diversify coverage, modernize operations through technology, expand distribution networks, and build stronger organizational systems. The CEO said those reforms have strengthened not only the agency itself but also contributed to shaping Ethiopia’s broader national narrative. Ethiopian Broadcasting Corporation (EBC) CEO, Biniyam Ero, said reforms helped the broadcaster overcome longstanding operational challenges. He cited structural weaknesses, unclear editorial policies, limited diversity, accessibility issues, and outdated technology as major obstacles that had previously hindered progress. According to him, EBC has since expanded its studios in regional cities, strengthened its digital presence, increased international media partnerships, and improved accessibility by introducing content in more local languages. Fana Broadcasting Corporate (FBC) CEO, Admasu Damtew, also highlighted the impact of reforms on his organization. He said FBC has become more competitive through organizational restructuring, improved content development, and technological upgrades while maintaining professional independence. Admasu added that the broadcaster is now sharing its expertise with other institutions and continues to focus on innovation, diversity of perspectives, and international engagement as it works to remain a trusted source of timely information. The forum brought together key stakeholders to assess progress in Ethiopia’s media sector and examine how reforms are shaping the country’s evolving media narrative.

Addis Ababa, May 7, 2026 —The national consultative forum titled "Media Progress for Narrative Building" has officially commenced in the presence of Prime Minister Abiy Ahmed today. Speaking at the consultative forum, Ethiopian Media Authority Director-General Haymanot Zeleke said media institutions had many shortcomings before the reform. Among the shortcomings included policy and framework, organizational, institutional as well as professional ethics.   The reform government has implemented profound media reforms to address these shortcomings, the Director-General noted. Among the changes introduced by the reform are the establishments of a media authority accountable to the House of People's Representatives, the creation of a system of mutual regulation of the media, and the expansion of professional associations that allow the sector to regulate itself. These reforms have been accompanied by the following numerical achievements, the Director-General stated. ‎The number of media outlets has increased from 122 to 310; radio stations from 52 to 126; television stations from 25 to 128.   ‎The Director-General pointed out that these and the increase of 35 foreign media outlets and 50 local ones are tangible examples of the success of the Ethiopian media ecosystem in creating inclusiveness. One of the hallmark achievements of Ethiopia’s ongoing reforms is the strengthening of democratic institutions to serve as authentic pillars of a democratic system, with the media sector being a primary example of this transformation.