Addis Ababa, May 8, 2026 —Ethiopia is prioritizing the development of robust digital infrastructure that empowers the next generation of digital creators and storytellers, Bereket Driba, Ethiopia’s Deputy Permanent Representative to the AU and UNECA, said. Speaking at the inaugural African Social Media Influencers Summit (ASMIS) 2026 held at the Adwa Victory Memorial Museum, Bereket Driba, Ethiopia’s Deputy Permanent Representative to the AU and UNECA, outlined the government's vision to transform the nation into a digital gateway for the continent. According to Bereket, the Ethiopian government is prioritizing expanded digital connectivity to help creators collaborate, innovate, and participate in public interest initiatives.   He emphasized that while creators may choose to work independently, the government is also seeking partnerships with digital influencers and content producers on national priorities, particularly in promoting Ethiopia’s tourism sector. The nation has been actively inviting creators and supporting initiatives such as the summit, describing the effort as part of broader measures to welcome influencers and strengthen the country’s digital ecosystem, he added. Bereket also stressed the importance of using digital influence to drive broader change across Africa. According to him, although many African countries enjoy political freedom, citizens should also examine whether genuine freedom is reflected in the practical use of digital platforms and influence. The diplomat also noted that social media influencers can play a major role in shaping policy directions and advancing African integration by improving understanding among countries, enhancing cross border visibility, and supporting the aspirations of AU’s Agenda 2063. For her part, Strategic Planning and Delivery Director at the AU Commission, Botho Kebabonye Bayendi, said Africa is entering what she described as a decade of acceleration.   However, she warned that while policies and regional strategies designed to promote digital growth and content creation already exist, implementation by member states remains weak. “Frameworks are there, the policies are there, we lack implementation,” Bayendi said, noting that AU level commitments often take considerable time before they are adopted nationally. Bayendi encouraged digital creators to use the borderless nature of social media to advocate for policy implementation, arguing that digital platforms now provide easier access to AU and national leadership than traditional channels. She further called on member states to align AU and UN policy frameworks with national development plans, stressing that the effectiveness of strategies should be measured through concrete implementation rather than repeated policy drafting. The AU official also linked digital governance with broader governance values, saying that the treatment of outsiders, tourism management, migration, and exports should reflect a pan African approach. She underscored the importance of data governance and protection, particularly in situations where content creators may face suspicion or have equipment confiscated under security claims that contradict regional policy commitments. International human rights lawyer and strategic advisor Ashagrie G. Abdi said social media influencers can no longer be viewed merely as entertainers or storytellers.   According to Abdi, audiences, including policymakers, increasingly rely on influencer generated content to understand events and developments, giving creators growing influence over national and continental decision making. He urged creators to speak honestly, including by criticizing failures where necessary, and called on institutions such as the AU to engage meaningfully with influencer communities instead of overlooking their impact. Overall, panelists emphasized that accurate information can strengthen public trust and support development agendas, while misinformation can cause serious harm. They described the role of digital creators as extending beyond promotion to include accountability and public interest engagement.

Addis Ababa, May 8, 2026 —Leading African social media influencers attending the African Social Media Influencers Summit (ASMIS) 2026 in Addis Ababa said Ethiopia’s progress in infrastructure, technology, and cultural preservation offers valuable lessons for the rest of the continent. The summit has brought together prominent digital creators, media personalities, communication experts, and content producers from across Africa to promote authentic African narratives through digital platforms. The participants visited several major projects in the Ethiopian capital, including the Ethiopian Artificial Intelligence Institute, corridor development projects, and other key infrastructure sites. Renowned Ghanaian content creator Wode Maya, said Ethiopia’s inclusive transformation could become an important example for African countries. The influencer, who has frequently promoted Ethiopia through his digital platforms, said the country has undergone remarkable changes since his first visit in 2017. According to him, Ethiopia in 2026 reflects a new image marked by extensive road networks, large scale infrastructure projects, and modern developments, including the construction of a new airport. He noted that such achievements demonstrate Africa’s potential for transformation and development. “Ethiopia is my second home. I always love coming here because this is a country I personally admire,” Wode Maya said. “I once served as an ambassador for Ethiopian Airlines, so Ethiopia means a lot to me. Every time I witness the transformation taking place in this beautiful country, I feel motivated to show it to the rest of the world. I believe the whole of Africa can learn from this transformation,” he added. Nigerian content creator and influencer Chukwueze Odinaka also praised Ethiopia’s growing focus on artificial intelligence, describing the country as one of Africa’s emerging leaders in the sector. “At a time when artificial intelligence is shaping the future of the world, Ethiopia’s attention to this sector is admirable,” he said. According to him, the country’s investments in artificial intelligence will play a significant role in both national development and individual empowerment. “Artificial intelligence is controlling the world today. Therefore, investing in this technology is very important for nations as well as individuals. I give this project 100 out of 100,” he stated. Another participant, Tealo Lualo from Lesotho, highlighted Ethiopia’s unique historical identity and cultural heritage as a source of inspiration for Africans. He said Ethiopia’s long-standing independence and distinct calendar system symbolize African pride and resilience. “One of the things I always tell my friends about Ethiopia is that I admire the country for two reasons,” he said. “First, Ethiopia has never been colonized, and second, it has its own calendar. The history we saw during the presentation shows that preserving culture is very important. Ethiopia teaches Africa that culture and identity are powerful assets, and I truly appreciate that.”

ADDIS ABABA, May 8 (ENA) — Miss World Africa 2025 and Miss World first runner-up Hasset Dereje has called on Africans to embrace authenticity, strengthen pan-African values, and take greater responsibility in telling the continent’s stories through their own perspectives and cultures. Speaking during a panel discussion at the African Social Media Influencers Summit (ASMIS) 2026 in Addis Ababa, Hasset stressed that changing global perceptions about Africa must begin with Africans believing in themselves and valuing their own identity. “I think we need to work on our pan-African mindset first,” she said. “As Africans, we need to know that Africa comes first, and in order for us to change the narrative of Africa, it is very important that we first change our own perception of Africa because even us we don’t really believe in ourselves.” Hasset reflected on her experiences representing Ethiopia on the global stage, noting that many Africans often compromise their own identity and cultural values in pursuit of Western standards. “As Miss World Africa, going to the competition, I saw many representatives trying to be what they are not,” she said. “When it comes to being African, we Africans are the ones compromising our own values.” According to her, African traditions, cultures, folklores, and moral values are too often viewed as backward, including by Africans themselves. “I have traveled across Africa and different continents, and I have seen that our traditions, our cultures, our beautiful clothes, and our songs are often undermined,” she noted. “We are always compromising ourselves for others and other cultures.” Drawing from her experience in the fashion industry, Hasset emphasized that Africa possesses unique cultural wealth that should be celebrated and promoted proudly. “It is discouraging to see us worshiping the Western world while neglecting our own identity,” she stated. “We function best when we are ourselves.” The digital creator stressed that authenticity remains central to reshaping Africa’s narrative globally. “Knowing ourselves and not degrading our culture is what we need to do,” she said, urging African creators to intentionally incorporate African identity and values into every form of content they produce. “We have to narrate our stories ourselves,” Hasset added. “We are the best storytellers for ourselves.” Her remarks echoed broader discussions at ASMIS 2026, where influencers, policymakers, and digital creators repeatedly emphasized the importance of authentic African storytelling, responsible digital influence, and stronger continental collaboration in reshaping Africa’s image globally.

Addis Ababa, May 8, 2026 —Digital creators and social media influencers from across Africa have called for stronger monetization systems, policy reforms, and greater institutional support to help the continent’s creative industry compete globally in the digital era. Speaking during panel discussions at the African Social Media Influencers Summit (ASMIS) in Addis Ababa, participants said African creators remain disadvantaged despite the rapid growth of social media and digital entrepreneurship worldwide. The discussions centered on how artificial intelligence is transforming content creation, while also exposing the structural challenges many African creators face in generating sustainable income. Panelists described AI as a game-changing tool that is making content production faster, cheaper, and more accessible by helping creators produce videos, images, scripts, subtitles, thumbnails, and audio content with limited resources.   Nigerian comedian and digital creator Brain Jotter said artificial intelligence has become particularly valuable for young creators who may lack advanced production skills. According to him, AI allows creators to turn simple ideas into professional-quality content while expanding creativity across industries. Despite acknowledging AI’s growing influence, some participants warned against overdependence on technology. Botswana-based digital creator William Last KRM said originality and passion remain critical to long-term success, noting that he still prefers relying on his own imagination rather than artificial intelligence tools. Beyond technology, creators said monetization remains one of the biggest obstacles facing Africa’s digital economy. They argued that while platforms such as TikTok and YouTube have created billion-dollar industries globally, many African creators still lack access to full monetization features available in other parts of the world. Some participants said the restrictions have forced many creators to depend on brand sponsorships, partnerships, or even foreign-based accounts to generate revenue.   The influencers urged African governments and policymakers to recognize content creators as key contributors to tourism promotion, cultural diplomacy, investment attraction, and the broader digital economy. They called for financial support systems, improved digital infrastructure, and regulations that encourage innovation without restricting creativity. A recurring theme throughout the summit was the need for Africans to take ownership of the continent’s narrative and challenge long-standing stereotypes through authentic storytelling. The summit, held at the Adwa Victory Memorial, brought together 61 influencers from 30 African countries with a combined audience of more than 321 million followers. An additional 120 Ethiopian content creators, representing a combined following of 150 million people, are also participating in the event, which is focused on shaping a new digital narrative for Africa.

Addis Ababa, May 8, 2026 —Prominent Ghanaian YouTuber and pan-African content creator Wode Maya has urged Africans to take control of the continent’s narrative, saying they are the “real ambassadors” best positioned to reshape global perceptions of Africa. Speaking at the African Social Media Influencers Summit (ASMIS) 2026 panel discussion in Addis Ababa, Wode Maya said Africans must stop relying on outsiders to tell their stories and instead use their own platforms to challenge long-standing stereotypes about the continent. “I personally believe that Africans are the real ambassadors of the continent,” he said during a panel discussion. “If you want to tackle stereotypes, you don’t wait for somebody to tell stories for you. You have to start telling the real stories.” The content creator revealed that his passion for changing Africa’s narrative began after he graduated as an aviation engineer and encountered prejudice from colleagues who underestimated him because of his African background. He said the experience pushed him to begin documenting positive stories from across the continent. “That is why I started this journey, showcasing the beauty of Africa to the rest of the world,” he said. “It is time for Africans to use our platforms wisely to change stereotypes about our continent because no one else is doing it for us.” Wode Maya also credited his success to staying authentic and embracing his roots, saying audiences connected with his storytelling because it reflected who he truly is. “I didn’t want to be anyone else. I just wanted to be me,” he said. “I was born and raised in the village, so I wanted to use the village way of telling stories.” He noted that his content deliberately focuses on highlighting Africa’s progress and opportunities rather than reinforcing negative narratives. According to him, his time living and working in China helped him understand the power of branding and strategic storytelling. “Because of what I learned while living in China, I decided that it was time to rebrand Africa in my own way,” he said. Using Ethiopia as an example, Wode Maya praised the country’s development efforts, saying many of its transformation stories remain underreported. “I came to Ethiopia and saw the transformation happening, and no one was talking about it,” he said. “What the Prime Minister has done in this country, a lot of Africans need to learn from.” He said he independently traveled across Ethiopia to produce content showcasing the country’s modernization efforts, adding that the videos later gained widespread attention and were shared by embassies and government institutions. Wode Maya also called on African governments and institutions to support digital creators, arguing that influencers have become powerful voices capable of shaping the continent’s global image. “We are the real voices of the continent,” he said. “If you start believing in us, we will become more powerful than CNN or BBC that you pay money to showcase your stories.” ASMIS 2026 has brought together digital creators, policymakers, and media professionals from across Africa to discuss the future of digital storytelling, innovation, and the continent’s growing influence in global media. Participants at the summit have consistently emphasized the need for Africans to tell authentic stories that promote unity, tourism, investment, and development across the continent.

Addis Ababa, May 8, 2026 —African digital influencers must unite their voices to accelerate the continent’s transformation, according to Gemeda Olana, CEO of AGA Tech Enterprise. Gemeda made the remarks today during the opening of the inaugural African Social Media Influencers Summit in Addis Ababa. “Social media influencers today are educators, brand builders, tourism ambassadors, cultural diplomats, and the most authentic voice of the new African generation,” Gemeda said. He stressed the growing role of African digital creators in shaping public opinion, expanding economic opportunities, and projecting a confident image of Africa to the global community. According to him, influencers across the continent are increasingly helping reshape narratives about Africa, inspiring young people, and strengthening the continent’s place within the global digital economy. The summit brought together digital creators from across Africa, it was indicated. According to the CEO, ASMIS was established with the ambition of becoming Africa’s largest and most influential digital platform. He said the summit seeks to strengthen collaboration among influencers, innovators, brands, and institutions across the continent. “This summit is not merely about gaining followers or creating viral content, but about influence, impact, and shaping Africa’s future through purposeful digital engagement,” he stated. Gemeda noted that ASMIS aims to serve as a strategic bridge connecting African creativity with global opportunities, untapped talent with investment, and young creators with institutions capable of supporting innovation and growth. He added that the summit is designed to promote partnerships, knowledge sharing, digital entrepreneurship, tourism promotion, cultural pride, and a new era of authentic African storytelling. The CEO also praised the participation of prominent African content creators, including Wode Maya, highlighting the growing influence of digital creators in inspiring communities and shaping future generations. Addressing participants, Gemeda said, “A single video can spark a movement, a single post can create economic opportunities, and one creator can inspire an entire generation,” underscoring the transformative potential of Africa’s expanding digital ecosystem. He also expressed appreciation to international guests, sponsors, government institutions, and supporting organizations for investing in Africa’s digital future and supporting youth-led innovation and digital diplomacy. Gemeda further revealed plans to expand ASMIS into a premier annual African digital summit with broader continental participation and world-class standards in future editions. He also announced plans to launch the African Social Media Influencers Awards beginning next year as part of efforts to elevate Africa’s digital industry on the global stage. Concluding his remarks, Gemeda called for stronger partnerships capable of transforming Africa’s digital landscape and nurturing a new generation of fearless, globally competitive African digital leaders. He also welcomed participants to Addis Ababa, describing Ethiopia as a gateway to the future of Africa’s digital power.

Addis Ababa, May 8, 2026 —African social media influencers are being urged to take a more active role in reshaping global perceptions of the continent, as media leaders warn that misinformation and outdated stereotypes continue to distort Africa’s image. Speaking at the African Social Media Influencers Summit in Addis Ababa, Ethiopian News Agency CEO Seife Deribe said African creators must use their platforms to promote authentic narratives that reflect the continent’s progress, culture, and potential. “This gathering is more than a conference — it is a defining moment for Africa,” Seife told attendees. Addressing a room filled with digital creators, entrepreneurs, and media professionals, he said Africa can no longer remain passive while others shape its story through misinformation, outdated stereotypes, and narratives that ignore the continent’s achievements.   “We are gathered here among visionaries, storytellers, innovators, and cultural architects who are shaping how Africa sees itself and how the world sees Africa,” he said. The summit’s theme: “Influence for a Better Africa,” represents more than a slogan, Seife said, describing it as a call for creators to use their influence with purpose. Rather than focusing solely on entertainment, he urged influencers to educate audiences, inspire young people, promote unity, and contribute to meaningful change across Africa. He warned that the continent continues to face major challenges, including misinformation, conflict, social division, and fragmentation — issues he said demand responsible digital leadership.   “The authors of Africa’s new story are in this room,” Seife said, encouraging attendees to challenge distorted portrayals of Africa and replace them with narratives rooted in truth and lived experience. He said the summit aims to redefine what digital influence means in Africa, emphasizing responsibility, community-building, and social impact over division and harmful online behavior. Seife also called on creators to celebrate African culture, promote innovation, uplift women’s leadership, and reject exploitation and abuse in digital spaces. He linked the initiative to the broader vision of Ethiopian Prime Minister Abiy Ahmed, who has frequently called for Africans to tell their own stories rather than allowing negative stereotypes to dominate global conversations about the continent.   Still, he warned that challenges remain. “Africa is no longer waiting for others to define its story,” he said. “But misinformation, division, and conflict continue to threaten our unity and progress.” Seife noted that hosting the summit in Addis Ababa carries symbolic significance, describing the city as Africa’s political capital and a reflection of the continent’s resilience and ambition. He pointed to Ethiopia’s ongoing development efforts as part of a broader story of transformation unfolding across Africa.  

Addis Ababa, May 8, 2026 —The African Social Media Influencers Summit (ASMIS) 2026 officially kicked off today in Addis Ababa, bringing together leading digital creators, content producers, media personalities, and communication experts from across the continent to promote a more authentic African narrative through digital platforms. The two-day summit, being held under the theme of advancing Africa’s voice in the digital era, has attracted influencers with millions of followers from different African countries. Participants emphasized the growing role of social media influencers in shaping public opinion, promoting African culture and tourism, and countering negative stereotypes about the continent. The influencers noted that Africa is home to a young and digitally connected population, making social media an increasingly powerful tool for driving social change, economic opportunity, cultural exchange, and continental integration. They also stressed the importance of Africans telling their own stories from their own perspectives, noting that the continent’s realities, achievements, and aspirations are often underrepresented or misrepresented in global media narratives. Several participants also praised Ethiopia for successfully hosting the continental gathering and for the warm hospitality extended to delegates arriving in Addis Ababa. Speaking to ENA on the sidelines of the summit, participants highlighted that ASMIS 2026 will create valuable opportunities for networking, collaboration, experience-sharing, and partnerships among African digital creators. They added that the platform will help strengthen collective efforts to showcase Africa’s innovation, culture, development, tourism potential, and success stories to global audiences. Participants further noted that the summit reflects the growing influence of African content creators in the global digital ecosystem and their increasing role in redefining how Africa is perceived worldwide. The summit is expected to feature panel discussions, experience-sharing sessions, digital innovation showcases, and conversations focused on content creation, monetization, branding, ethical storytelling, and the future of Africa’s digital media landscape. ASMIS 2026 is also anticipated to contribute to strengthening people-to-people ties among African countries while encouraging young Africans to use digital platforms as tools for creativity, entrepreneurship, and positive social impact.

Addis Ababa, May 7, 2026 —Prime Minister Abiy Ahmed has said Ethiopia’s ongoing media reforms have laid an important foundation for nation-building, while urging media institutions to prioritize balanced reporting and national cohesion. The remarks were made during a national consultative forum titled “Media Progress for Narrative Building,” which officially opened today in the presence of the Prime Minister. The forum reviewed progress achieved in the media sector and institutional reforms over recent years.   In a social media post, the Prime Minister noted that reforms implemented over the past eight years have significantly reshaped Ethiopia’s media landscape within a democratic framework. According to him, these reforms are contributing to what he described as a stronger foundation for national development. However, he cautioned that sustaining these gains requires media organizations to move away from polarization and extremist narratives. Instead, he called for a stronger focus on truth-based reporting that fosters shared identity and national consensus. “The media must build narratives rooted in truth that strengthen unity and national understanding,” PM Abiy underscored.   The Prime Minister also encouraged media institutions to go beyond sensational, headline-driven coverage and invest more in in-depth reporting supported by research and emerging technologies, including artificial intelligence. He emphasized that media work should be guided by clear purpose, vision, and professional standards, adding that institutions must remain accessible to the public while maintaining balance and responsibility.   According to him, well-functioning media institutions should not only inform citizens but also contribute to problem-solving and actively support Ethiopia’s broader development and prosperity agenda. The forum brought together senior media leaders to assess progress in the country’s evolving media sector and to discuss future priorities in the ongoing reform process.

Addis Ababa, May 7, 2026 —Prominent African social media influencers visiting Addis Ababa today have expressed their admiration for Ethiopia's rapid advancements in AI, urban cleanliness, and hospitality, as they gear up for the African Social Media Influencers Summit (ASMIS) in the capital. The Kenyan influencer Mbote Njogu marveled at the capital's beauty and tech edge during a tour of the AI center.   In an exclusive interview with ENA, he said: "I thought Nairobi was beautiful, but I've seen Addis is very beautiful. Very welcoming people". According to Njogu, "Addis is far much ahead of Kenya. AI is the next big thing... (And) I'm very proud to see that Ethiopia has already adapted the AI, and they have the AI center. Right now, I don't think we have an AI institute in Kenya." Praising the cleanliness of the city, he appreciated the welcoming government and luxurious event buses. "I've never ridden in such a bus on the high top. We are very impressed and we look forward to coming more and more again." Burkinabé influencer LA Jaguar echoed the enthusiasm, highlighting Ethiopia's mindset and development model.   The "Ethiopian development, energy and internet development is very good," he declared. "I'm very happy because Ethiopia is the seat of development... I take this opportunity to call many people in other country to come to Ethiopia." On his second visit to Ethiopia, Jaguar said he was touched by locals comportment: " I am touched by the comportment of the people... If your friend, your brother, your sister considers you, life is good." Organizers of the May 7-8 summit, the Pulse of Africa (POA) media and AGA Tech Enterprise, position the African Social Media Influencers Summit as a pivotal platform.   It aims to empower African content creators to counter negative stereotypes and amplify balanced narratives about the continent's progress.

Addis Ababa, May 7, 2026 —Leaders of Ethiopia’s major public media institutions have praised the government’s reform agenda, saying it has helped resolve long-standing structural challenges and reshape the country’s media landscape. The officials made the remarks today during the ongoing national consultative forum titled “Media Progress for Narrative Building”. The executives from leading state media institutions said the sector had previously struggled with policy gaps, weak institutional frameworks, organizational inefficiencies, and concerns over professional ethics. Speaking at the forum, Ethiopian News Agency (ENA) CEO, Seife Deribe, said the agency has undergone what he described as a “rebirth,” comparing the transformation to its original establishment. According to Seife, reforms in legal frameworks, institutional structure, and daily operations have helped ENA emerge as a more credible and influential news organization in Africa. He said the agency is now better positioned to protect national interests, promote unity, and amplify African voices beyond Ethiopia. On his part, Ethiopian Press Agency (EPA) CEO, Mesafint Tefera, said the print media sector has been one of the key focus areas of the reform effort. He noted that addressing institutional limitations was the first major step, followed by efforts to improve content quality, diversify coverage, modernize operations through technology, expand distribution networks, and build stronger organizational systems. The CEO said those reforms have strengthened not only the agency itself but also contributed to shaping Ethiopia’s broader national narrative. Ethiopian Broadcasting Corporation (EBC) CEO, Biniyam Ero, said reforms helped the broadcaster overcome longstanding operational challenges. He cited structural weaknesses, unclear editorial policies, limited diversity, accessibility issues, and outdated technology as major obstacles that had previously hindered progress. According to him, EBC has since expanded its studios in regional cities, strengthened its digital presence, increased international media partnerships, and improved accessibility by introducing content in more local languages. Fana Broadcasting Corporate (FBC) CEO, Admasu Damtew, also highlighted the impact of reforms on his organization. He said FBC has become more competitive through organizational restructuring, improved content development, and technological upgrades while maintaining professional independence. Admasu added that the broadcaster is now sharing its expertise with other institutions and continues to focus on innovation, diversity of perspectives, and international engagement as it works to remain a trusted source of timely information. The forum brought together key stakeholders to assess progress in Ethiopia’s media sector and examine how reforms are shaping the country’s evolving media narrative.

Addis Ababa, May 7, 2026 —The national consultative forum titled "Media Progress for Narrative Building" has officially commenced in the presence of Prime Minister Abiy Ahmed today. Speaking at the consultative forum, Ethiopian Media Authority Director-General Haymanot Zeleke said media institutions had many shortcomings before the reform. Among the shortcomings included policy and framework, organizational, institutional as well as professional ethics.   The reform government has implemented profound media reforms to address these shortcomings, the Director-General noted. Among the changes introduced by the reform are the establishments of a media authority accountable to the House of People's Representatives, the creation of a system of mutual regulation of the media, and the expansion of professional associations that allow the sector to regulate itself. These reforms have been accompanied by the following numerical achievements, the Director-General stated. ‎The number of media outlets has increased from 122 to 310; radio stations from 52 to 126; television stations from 25 to 128.   ‎The Director-General pointed out that these and the increase of 35 foreign media outlets and 50 local ones are tangible examples of the success of the Ethiopian media ecosystem in creating inclusiveness. One of the hallmark achievements of Ethiopia’s ongoing reforms is the strengthening of democratic institutions to serve as authentic pillars of a democratic system, with the media sector being a primary example of this transformation.

Addis Ababa, May 7, 2026 —Africa’s rising digital voices are gathering in Addis Ababa for the first-ever African Social Media Influencer Summit bringing together content creators comedians and online personalities from across the continent. Kicked off in Addis Ababa, the summit welcomed influencers from countries including Sierra Leone, Eswatini, and several other African nations, many of whom were visiting Ethiopia for the first time. Participants shared experiences, exchanged ideas, and created content together at Pulse of Africa (POA), a state-of-the-art production studio designed to amplify African storytelling and digital innovation. For many attendees, the experience challenged long-held global stereotypes about Africa. “Ethiopia is very beautiful,” said Sierra Leonean content creator Boise Kreesh shortly after arriving in Addis Ababa. “From the hospitality to the atmosphere, we are grateful for the warm welcome.” Goko, one half of a popular comedy duo from Eswatini, described his arrival in Addis Ababa as transformative.   “When you land here, you realize the world has been wrong about Africa,” he said. “The lights of Addis Ababa, the beauty of the city, the food, the people — everything changes the narrative many people have about this continent.” He added with a smile that Ethiopian tea had become an instant favorite. “I have to take this tea back to my country,” he said. “It’s strong, special, and unforgettable.” A New African Narrative More than a gathering of online personalities, participants described the summit as the beginning of a broader movement aimed at reclaiming Africa’s image through storytelling, comedy, culture, and digital influence.   Creators emphasized the importance of Africans telling their own stories instead of allowing outsiders to define the continent. “There is a story Africa needs to tell,” one participant said. “And we are the right voices to tell it because we are Africans.” Throughout the summit, influencers spoke about building a united African digital community capable of amplifying positive stories, strengthening collaboration across borders, and showcasing the continent’s talent and innovation to the world. One creator pointed to a slogan displayed on a wall in Addis Ababa: “Africa is rich, not poor.” “The world often sees Africa through the wrong lens,” he said. “But Africa is rich in talent, culture, minerals, creativity, and human potential. This summit is helping us make noise about the real Africa — the brightest continent.” Content Creation as a Tool for Unity Several participants highlighted the growing influence of social media platforms, particularly TikTok, in connecting Africans beyond borders, languages, and cultures.   One Sierra Leonean creator explained how he became one of the first people in his country to embrace digital content creation. “With content creation, you can communicate with people even if they don’t understand your language,” he said. “It brings people together. Today, I am here because I believed in that power.” Attendees described social media as a modern force capable of strengthening African unity by connecting young people through shared experiences, humor, music, and creativity. Comedy Beyond Language Comedy emerged as one of the summit’s strongest themes, with creators describing humor as a universal language that transcends borders. “Comedy is one of the most powerful tools in content creation,” one participant said. “We use it to address serious social issues, socially, economically, politically — but in a way people can easily understand and enjoy.” Creators noted that audiences often connect with comedy even without understanding the spoken language, relying instead on expressions, body language, and emotion. “The world can be stressful and heavy,” another influencer explained. “Sometimes people watch comedy just to laugh away their stress. That connection is powerful.” Ethiopia at the Center of African Digital Culture By hosting the summit in Addis Ababa, Ethiopia has once again positioned itself as a major meeting point for African dialogue, culture, and collaboration.   Participants praised the city’s hospitality, beauty, and vibrant atmosphere while expressing optimism that gatherings like this could help strengthen African unity in the digital age. As the summit continues, one message remains clear among the creators: Africa’s next global story may not come from traditional media alone. It may be told directly through the phones, cameras, and voices of Africans themselves.

ADDIS ABABA, May 6 (ENA) —Participants arriving in Addis Ababa for the African Social Media Influencers Summit (ASMIS) 2026 have pledged to work together to reshape global perceptions of Africa by telling authentic stories about the continent through digital platforms. The summit, scheduled to take place from May 7–8, is bringing together prominent social media influencers and digital creators from across Africa to discuss collaboration, storytelling, and the growing role of content creators in shaping the continent’s image. As delegates continue to arrive in the Ethiopian capital, many have praised Ethiopia for its warm reception and hospitality, describing the country as an ideal host for the continental gathering. Speaking to ENA, Ugandan influencer Simpo Gladys (Angeyo Rwot Gladys) said her content focuses on highlighting Africa’s rich culture, traditions, and everyday realities that are often ignored by international media outlets. She stressed that African creators have a responsibility to present a more balanced and positive image of the continent. “There is so much beauty in Africa that the world rarely gets to see. Through our content, we want to tell our own stories in a way that reflects who we truly are,” she said. Gladys also described Ethiopia as a nation with an “authentic culture” and expressed admiration for the rapid transformation of Addis Ababa. She noted that ASMIS will serve as an important platform for creators to build stronger networks and rethink how African stories are shared in the digital age. Another participant, Nyako Nyako (Akwanga Esther Ochilii), who is visiting Addis Ababa for the second time, said she was deeply impressed by the hospitality extended to visitors. Describing her reception as “overwhelming,” she said the summit presents an opportunity for African influencers to deepen collaboration and collectively reshape how the continent is portrayed globally. Nyako emphasized that Africans must take ownership of their narratives rather than allowing outsiders to define the continent’s identity and history. For first-time visitor CB Talker (Onjeyo Joshua), Ethiopia has left a lasting impression. He praised the country’s hospitality and visible development, describing Ethiopia as “the Dubai of Africa.” Joshua said he is eager to exchange ideas with fellow creators on producing impactful digital content that promotes African countries, including Ethiopia and his home country, Uganda. Meanwhile, Botswana-based influencer William Last KRM (Bofelo William Molebatsi) said his second visit to Ethiopia reinforced his belief in African unity. “Everywhere I go in Africa feels like home,” he said. KRM highlighted the need for discussions beyond content creation itself, including strategies for platform growth, sustainability, and monetization. He also encouraged young Africans to believe in their abilities, emphasizing that creativity and determination can unlock opportunities for success. The summit is expected to strengthen partnerships among African digital creators and advance a shared commitment to telling Africa’s story through authentic voices that reflect the continent’s diversity, innovation, and potential.

Addis Ababa, May 6, 2026 (ENA) — Addis Ababa University (AAU) has announced plans to intensify its research and development efforts, placing innovation at the center of Ethiopia’s economic transformation agenda. The announcement came as the university launched its annual Research, Innovation and Exhibition Week under the theme “Enhancing Education through Research, Digitalization, Innovation and Industry Collaboration.” The three-day event, running from May 6 to 8, brings together scholars, students and industry actors for scientific panel discussions while showcasing technological innovations and research outputs designed to address national challenges. Speaking at the opening ceremony, Acting President Samuel Kifle said the university will strengthen its role in nation building by advancing research driven solutions.   “Our research should focus on solving the real problems of our people,” he said, emphasizing efforts to translate academic knowledge and creative ideas into practical applications. He noted that the university is reinforcing collaboration with industry to ensure research outputs are directly applied to support industrial development and economic growth. Samuel also underlined the need for the education sector to play a leading role in accelerating Ethiopia’s technological transition. Executive Dean of the College of Education and Language Studies, Yekoyealem Dessie, said the exhibition highlights the critical role of education, research, digitalization and industry linkages. “New discoveries are essential to improving the quality of education and making it globally competitive,” he said, adding that expanding access through digital platforms remains a priority.   He stressed that education must move beyond theory and equip students and researchers with the capacity to deliver practical solutions. The event is expected to strengthen collaboration among stakeholders, foster knowledge exchange and support the development of future research and innovation partnerships.

By Staff Writer Addis Ababa, May 6, 2026 —As Addis Ababa prepares to host the African Social Media Influencers Summit (ASMIS) 2026, the city is poised to welcome a powerful wave of digital storytellers—Africa’s leading influencers, many of whom command followings ranging from 5 to 15 million across global platforms. Yet beyond the impressive numbers lies a more profound purpose. The upcoming gathering is being shaped not merely as a celebration of influence, but as a decisive moment in Africa’s evolving quest to reclaim ownership of its narrative in the digital age. Deliberations at a recent consultative meeting ahead of the summit have already set a clear tone. Participants emphasized that while the rise of social media has enabled African voices to reach global audiences more directly than ever before, the broader framing of the continent’s story still often originates from outside. This imbalance, they noted, is no longer simply a matter of representation but one of influence, control and long-term perception. For decades, Africa’s image has been filtered through external lenses, frequently highlighting crisis over creativity, struggle over innovation. Although digital platforms have opened new doors, structural realities persist. The global platforms that distribute much of today’s content remain largely foreign-owned, shaping what is seen, amplified or monetized. At the same time, algorithms, often designed without African contexts in mind—can inadvertently reinforce familiar stereotypes by favoring content that aligns with pre-existing global biases. Even in moments of major continental significance, international media outlets continue to dominate the initial flow of information, while emerging technologies such as artificial intelligence risk replicating historical distortions if African perspectives are not adequately embedded. It is within this complex landscape that ASMIS 2026 is gaining its significance. The summit is being positioned as a space where Africa’s most influential digital voices can move beyond individual success toward a shared strategic purpose. The presence of creators with massive, engaged audiences transforms the meeting into something far more consequential than a conventional conference. Collectively, their reach extends to hundreds of millions, offering an unprecedented opportunity to reshape how Africa is experienced and understood globally. Organizers and stakeholders view this convergence as a chance to foster a more deliberate and unified approach to storytelling—one that reflects the continent’s diversity, dynamism and aspirations with authenticity. The emphasis is not simply on countering negative narratives, but on constructing a richer, more balanced portrayal of Africa that captures both its challenges and its achievements. In this sense, the summit is expected to catalyze deeper collaboration among creators, encourage investment in locally grounded storytelling ecosystems, and promote a stronger sense of shared responsibility in shaping Africa’s digital future. For Ethiopia, hosting ASMIS 2026 carries its own strategic implications. Addis Ababa, long recognized as Africa’s diplomatic capital, is increasingly emerging as a center for cultural and digital dialogue. The arrival of high-profile influencers offers the country a unique form of global exposure—one that unfolds organically through personal storytelling rather than traditional media framing. Through their content, millions around the world will engage with Ethiopia’s evolving urban landscape, its cultural richness and its everyday realities in ways that are immediate and relatable. This form of visibility, analysts suggest, has the potential to reshape perceptions more effectively than conventional narratives, particularly among younger, digitally connected audiences. It also reinforces Ethiopia’s growing role as a platform where continental conversations—whether political, economic or cultural—can take shape and resonate globally. Ultimately, ASMIS 2026 reflects a broader shift underway across Africa. The continent is no longer content with being a subject of global storytelling; it is increasingly asserting its place as an author. The gathering in Addis Ababa stands as a timely reminder that in an era defined by digital influence and emerging technologies, the power to tell one’s story is as critical as the story itself. As the summit approaches, one message from the consultative discussions continues to resonate: Africa has found its voice. The task ahead is to ensure that this voice is not only heard, but that it speaks with clarity, confidence and collective purpose on the global stage.

Addis Ababa, May 6, 2026 (ENA) — Influential digital creators from across Africa are gathering in Addis Ababa for the African Social Media Influencers Summit (ASMIS) 2026, underscoring the growing importance of collaboration, knowledge-sharing, and unified storytelling in shaping the continent’s global image. Among the participants are Senegalese content creator Jaaw Ketchun and Benin-based digital influencer Regie Boyzzer, both of whom emphasized the significance of the summit as a platform for connection and transformation. Jaaw Ketchun, who is visiting Ethiopia for the first time, highlighted the value of ASMIS in fostering meaningful exchanges among Africa’s digital voices. “This type of summit fosters exchange. It creates opportunities and brings people together,” he said. “It was important for me to come to Addis Ababa, to discover the country and its culture, and to connect with other influencers from different countries.”   He added that the summit serves not only as a networking platform but also as a learning environment. “I came to listen, to learn, because this type of summit is like a series of workshops. I hope it will be a great success,” he noted, expressing appreciation for the warm welcome in Addis Ababa. Similarly, Regie Boyzzer, who represents Benin and commands a large digital following, described ASMIS as a leading pan-African initiative that brings together key stakeholders in the digital ecosystem. “I’m here to represent Benin. I was invited by ASMIS to participate in a pan-African event that brings together top digital content creators, brands, policymakers, and media,” she said. “We arrived safely, and I believe everything will run smoothly. We are working together,” she stated.   The African Social Media Influencers Summit (ASMIS) is designed to serve as a continental platform where influencers, institutions, and industry leaders converge to exchange ideas, strengthen partnerships, and develop strategies to amplify authentic African narratives. As Africa’s digital space continues to expand, gatherings such as ASMIS are playing an increasingly vital role in aligning voices across borders—ensuring that the continent tells its own stories with clarity, confidence, and impact. The strong participation of creators like Jaaw Ketchun and Regie Boyzzer reflects a broader continental momentum toward collaboration and collective storytelling, with Addis Ababa once again serving as a hub for dialogue that shapes Africa’s digital future.

Addis Ababa, May 6, 2026 (ENA) —Renowned African digital storyteller Wode Maya has arrived in Addis Ababa to participate in the African Social Media Influencers Summit (ASMIS), bringing with him not only global recognition but a deeply personal connection to Ethiopia that helped shape his remarkable journey. The summit, which convenes some of Africa’s most influential digital voices, is designed to foster collaboration, exchange ideas, and advance a unified effort to redefine how the continent is perceived globally. Participants are expected to craft strategies that amplify authentic African narratives and promote a forward-looking image of the continent. Wode Maya’s presence at ASMIS carries particular significance. More than a content creator, he has become one of the most recognizable figures in reshaping Africa’s digital image, using his platform to highlight innovation, resilience, and opportunity across the continent. His documentaries and travel features—many garnering millions of views—have played a pivotal role in challenging outdated stereotypes and presenting Africa through a lens of possibility and pride. His journey into digital storytelling began far from the spotlight. Trained as an aeronautical engineer, Wode Maya first explored content creation while studying in China, where widespread internet access allowed him to experiment with YouTube. Initially producing comedic videos, his early work took a decisive turn following guidance from his father, who encouraged him to create content that would positively represent Africa to global audiences, including producing videos in Chinese to bridge cultural understanding. Returning to Ghana, he faced limited recognition in the early stages of his career. Undeterred, he made a bold decision that would prove transformative—relocating to Addis Ababa. It was here, in Ethiopia’s vibrant and rapidly evolving capital, that his storytelling began to gain direction and purpose. Addis Ababa became more than a location; it became a launchpad. From Ethiopia, he expanded his travels across Africa, including a breakthrough moment in Rwanda where one of his videos went viral, marking the beginning of his rise to continental and global prominence. Since then, his work has consistently showcased Africa’s untold success stories—from infrastructure development and entrepreneurship to cultural richness and human resilience. Ethiopia, in particular, has remained central to his narrative. His widely viewed documentaries highlighting the country’s transformation, urban development, and cultural depth have contributed significantly to changing international perceptions, presenting Ethiopia as a nation of progress and potential. His return to Addis Ababa for ASMIS is therefore both symbolic and strategic. It reflects not only his personal journey but also the broader role Ethiopia continues to play as a hub for continental dialogue, innovation, and narrative transformation. As ASMIS unfolds over the coming days, the convergence of influential voices like Wode Maya is expected to strengthen Africa’s digital ecosystem, empowering creators to tell their own stories—on their own terms—while shaping a more balanced and compelling global narrative about the continent. For Ethiopia, his presence underscores the country’s growing influence in Africa’s digital and cultural renaissance, as Addis Ababa once again serves as a meeting ground for ideas that aim to redefine Africa’s image in the digital age.

Addis Ababa, May 5, 2026 (ENA) —The present generation should repeat the victory achieved by their forefathers in protecting the sovereignty and territorial integrity of the country with development, members of the Ethiopian Patriots Association said. The 85th Victory Day was celebrated at the Victory Monument Square in Arat Kilo, Addis Ababa today. Speaking to ENA on the occasion, Mekonnen Meshesha, a patriot, said our forefathers and foremothers have protected the sovereignty of the country with great sacrifice and handed it over to the current generation. According to him, this precious price paid for sovereignty has become a symbol of freedom not only for Ethiopians but also for oppressed peoples of the world. Mekonnen further stated that this victory and dignity can have a lasting meaning when the present generation repeats the glorious victory achieved by their forefathers through development. The generation has the responsibility to hand over to the future generation the country that they inherited, the patriot added. Therefore, he advised the generation to hand over Ethiopia to the next generation with dignity by getting educated and working tirelessly day and night. Similarly, the other patriot, Sergeant Dibaba Chala noted that since heroism is not only limited to battlefields; the youths have to collaborate in making poverty history. The other patriot, Yidnekachew Bantemulu, said the youths have to protect the country and develop it equipped with the valor of their forefathers. For her part, the patriot Seble Nigatu commended the youths for engaging in development and innovation, encouraging them to strengthen their activities.

Addis Ababa, May 5, 2026 (ENA) —Organizers of the upcoming African Social Media Influencers Summit (ASMIS) say the event will serve as a critical platform for African content creators to challenge negative portrayals of the continent and promote more balanced narratives about Africa. The summit, scheduled to take place in Addis Ababa from May 7 to 8, is being organized through a collaboration between Pulse of Africa (POA) media and AGA Tech Enterprise.   Organizers say the two-day gathering will bring together some of Africa’s leading digital creators to discuss how storytelling, innovation, and digital connectivity are reshaping communication, public engagement, and economic opportunities across the continent. A high-level stakeholder consultation held ahead of the summit has already set what organizers described as a strong strategic foundation for the event, positioning Addis Ababa as an emerging hub for amplifying Africa’s voice in the global digital space. Speaking at a press briefing on Tuesday, Pulse of Africa Coordinator Bereket Sisay said Africa is often portrayed through narratives centered on conflict, poverty, and crisis—representations he argued fail to reflect the continent’s broader realities.   “The summit aims to transform how Africa is narrated by bringing social media influencers together for discussions and coordination focused on reshaping perceptions of Africa, individual countries, and African people,” Bereket said. He emphasized that influencers have become powerful content creators whose videos, images, and written posts increasingly shape global perceptions of the continent. According to Bereket, changing long-standing negative narratives will require stronger collaboration among influencers, media organizations, and digital stakeholders. He also highlighted the growing influence of artificial intelligence on content creation, noting that AI is rapidly transforming how digital content is produced, distributed, and consumed.   Bereket said the summit will encourage influencers to integrate AI tools into their work to improve both the quality and reach of their content while helping them remain competitive in the evolving digital landscape. He added that participants will also be given opportunities to explore and document developments across Addis Ababa, with possible visits to destinations outside the capital. According to him, the resulting content would also help strengthen positive storytelling about both Ethiopia and Africa for regional and global audiences. On his part, AGA Tech Enterprise CEO Gemeda Olana said ASMIS is intended to become one of Africa’s largest gatherings dedicated specifically to digital creators. He noted that many global influencer conferences do not adequately address the unique realities facing African creators.   “African influencers often lack platforms where they can openly discuss their experiences, the challenges they face, and how digital platforms affect their careers,” Gemeda said. He added that hosting the summit in Addis Ababa, home to African Union headquarters and several major regional institutions, could also help boost Ethiopia’s international visibility and tourism sector. According to Gemeda, ASMIS 2026 will focus on key issues including content monetization challenges, ethical use of artificial intelligence, and the future of digital content creation in Africa. The summit will also explore how influencer-driven storytelling can support the African Union’s Agenda 2063 development framework. Moreover, the event to generate a broader wave of digital content showcasing Ethiopia and Africa in a more positive light while helping strengthen the continent’s image globally, Gemeda revealed.