Addis Ababa, May 25, 2026 — The Food and Beverage Industry Research and Development Centre (FBIRDC) has announced that it has intensified its food fortification initiative, focusing on a dual strategy to reduce import dependency and improve public health outcomes. To support these goals, a Business-to-Business (B2B) workshop was held today in Addis Ababa to strengthen market linkages for fortified food products. The event was organised by TechnoServe in collaboration with the FBIRDC, bringing together key industry stakeholders. Speaking at the workshop, FBIRDC Director General Debebe Worku emphasised that the centre, along with partners, has scaled up fortification activities across key staples, including wheat flour, edible oil, salt with folic acid and fortified maize products. The director general further noted that the programme is expected to expand further to additional food categories, stressing that local fortification plays a key role in import substitution while addressing micronutrient deficiencies that affect public health. He also revealed significant growth in industry participation, stating that the number of companies engaged in food fortification has been rising over time. On his part, Ethiopia Country Manager for Millers for Nutrition Geremew Tassew stated that TechnoServe has been supporting companies involved in strengthening fortification practices. He further explained that out of 368 wheat millers in Ethiopia, 197 are now actively engaged in fortification. He added that among 47 edible oil refineries, 43 are currently fortifying their products and have achieved compliance standards. TechnoServe is a nonprofit organisation working with entrepreneurs in developing countries to build competitive farms, businesses, and industries. Millers for Nutrition is a coalition of major food fortification stakeholders supporting millers to fortify staple foods such as wheat and maize flour, edible oil, and rice across eight countries, including Ethiopia, Bangladesh, Tanzania, India, Indonesia, Kenya, Nigeria, and Pakistan.

Addis Ababa, May 25, 2026 — The Ministry of Health (MoH) affirmed that Ethiopia has significantly increased its local production of medicines, vaccines and medical equipment. According to the ministry, domestic suppliers is now covering more than 44 percent of national procurement. In an exclusive interview ENA, State Minister of Health Dr. Dereje Duguma said the country has made notable progress in strengthening its health system, particularly through expanding local manufacturing capacity for essential health supplies. “Ethiopia has been doing a lot in terms of improving the health system in general, but particularly the provisions that we, the health service provide for our communities,” he said, adding that domestic production has become a major policy and investment priority. According to the state minister, progress accelerated over the past five years due to strong government commitment and targeted support for the health sector. “Over the last many years there have been always trial to improve our local manufacturing capacity, but recently especially over the last five years because of the commitment of the government the health sector has been supported widely,” he stated. He also revealed that a newly released report shows local suppliers now account for more than 44 percent of drugs and medical equipment procured in the country, up sharply from about 8 percent five or six years ago. He attributed the improvement to sustained political commitment and incentives provided to manufacturers. “There has been a huge political commitment on this one, and there have been very good incentives for manufacturers,” he said, noting that Ethiopia currently hosts more than 20 major local manufacturers capable of competing with international pharmaceutical companies. The state minister highlighted the role of Kilinto Industrial Park, which was established to support domestic pharmaceutical and medical manufacturers. He explained that government procurement practices have increasingly prioritized locally produced medical supplies, while health institutions have gained greater financial capacity to purchase them. “It’s not only manufacturing, but the government and health facilities are always ready to procure the available locally produced medical supplies, and our facilities now have more finances to procure those items,” he said. To encourage further investment, Ethiopia has introduced tax holidays and price preferences of up to 50 percent for eligible domestic manufacturers, alongside policy measures supporting exports to neighboring countries and broader African markets. Looking ahead, the state minister invited local and international investors to participate in the sector’s expansion. “So, the government has full support for local manufacturers, and I would like to also use this opportunity to invite any investor could be in the country or in the continent or abroad to invest in Ethiopia,” he stated. The government aims to increase the share of locally produced medicines and medical supplies to more than 50 percent by 2030 as part of Ethiopia’s broader strategy to strengthen self-reliance and regional health security.

Addis Ababa, May 25, 2026 —Prime Minister Abiy Ahmed has extended his best wishes on Africa Day, calling for greater continental unity and renewed commitment to action-driven progress. In a message shared on his social media channels, the Prime Minister stated: “Happy Africa Day to all our African brothers and sisters.” The Premier reflected on the historic gathering held 63 years ago in Addis Ababa, where African leaders envisioned a free and united continent. “Today, as the proud home of the African Union, Ethiopia stands shoulder to shoulder with every African nation in that same spirit of unity,” Abiy said. He further urged African nations to move “from words to action, from promises to progress,” emphasizing that Africa’s greatest strength has always been its people. “Together, we rise,” the Prime Minister said in his Africa Day message.

Addis Ababa, May 24, 2026 —Prime Minister Abiy Ahmed hosted a dinner this evening for more than 500 African medical professionals, including 128 Rwandan physicians currently pursuing advanced specialty training in Ethiopia. “This evening, I broke bread with 128 fellow Rwandan medical practitioners pursuing specialty training in Ethiopia, alongside more than 400 colleagues from across Africa,” Prime Minister Abiy wrote on his social media channels.   The gathering highlighted Ethiopia’s expanding role as a regional hub for medical education and specialized clinical training, bringing together practitioners committed to strengthening healthcare systems across the continent. Addressing the attendees, the Prime Minister commended their dedication to advancing healthcare delivery and cultivating the next generation of African medical leadership. He noted that the physicians represent a growing community of African specialists working to build the expertise and excellence needed to meet the continent’s evolving healthcare demands.   The event also underscored the importance of intra-African collaboration in developing sustainable, homegrown medical expertise capable of addressing Africa’s long-term healthcare priorities and reinforcing regional self-reliance in the health sector.

Addis Ababa, May 24, 2026 —Hasset Dereje and The Pulse of Africa have launched a strategic partnership designed to reshape global perceptions of Africa by amplifying authentic African stories and voices. A radiant beacon of African beauty, intelligence, and resilience, Hasset Dereje, embodies the continent’s vibrant spirit and boundless potential. Her journey from the heart of Ethiopia to the crown of Miss World Africa echoes her unwavering commitment to elevating African voices and stories. According to Pulse of Africa (POA), this media partnership symbolizes a bold brushstroke on the canvas of international perception, aiming to paint Africa’s true essence, its rich culture- innovative spirit, and indomitable resilience in vivid, empowering multimedia content. As Hasset passionately asserts, the next chapter of Africa’s story must be told by Africans themselves, weaving a tapestry of authenticity and pride. With POA’s dedication to amplifying African voices and Hasset’s inspiring global image, this alliance promises to sculpt a future where Africa’s narrative is as vibrant and powerful as the continent itself. Signing the MoU, the icon did not conceal her excitement as she said that she shared a deep alignment of values with the Pulse of Africa, an African media that is emerging as Africa’s most authentic and potent voice on the global media landscape. She emphasized that storytelling is the most powerful tool for changing perceptions. "Africa’s next chapter should be told through the experiences, achievements, and voices of Africans themselves," Hasset stated. She further noted that several impactful initiatives are already in motion to elevate Africa’s image internationally, and her focus remains on creating opportunities for young Africans to reconnect with their identity, heritage, and collective aspirations. Deputy CEO of Pulse of Africa, Fitsumishet Shimelis, described the agreement as a long-term commitment to redefining how the world sees the continent. He noted that since its inception, POA has worked tirelessly to spotlight Africa’s story in its full depth and potential. "This partnership drives our mission forward by presenting Africa through a positive, authentic, and empowering lens," he remarked. The deputy CEO highlighted that Hasset Dereje represents the voice, aspirations, and energy of Africa’s youth. He added that her continental reach is key to inspiring the next generation to actively shape Africa’s future and strengthen its representation on the global stage. Pulse of Africa is a pan-African media platform established through the initiative of Ethiopian Prime Minister Abiy Ahmed (PhD). The platform is dedicated to reshaping Africa’s narrative by amplifying African voices and showcasing the continent through authentic African perspectives.

Addis Ababa, May 24, 2026 —The annual Winter National Peace Volunteer Service will begin in 63 cities next month, according to the Ministry of Peace. The ministry notes that the service is a tool for peacebuilding and national unity, in addition to social development activities. Lead Executive Officer at the ministry, Gezahegn Tilahun, told ENA that the ministry has been carrying out a wide range of activities through the volunteer service program. Through the programs carried out over the past years, development activities worth 15 to 20 billion Birr have been carried out, he said Efforts have also been made to enhance unity among the people in the 14 rounds, it was learned. In this 15th round, 6,300 trainers from the 63 cities have provided training to program participants, according to the Lead Executive Officer. The 15th round volunteer service initiative will be launched on June 12 and June 17 nationally and regionally, respectively.

Addis Ababa, May 22, 2026 —Ethiopia is steadily advancing its capacity to independently detect and respond to pandemic diseases through comprehensive reforms in the health sector, according to State Minister of Health Dr. Dereje Duguma. Speaking to the Ethiopian News Agency, Dr. Dereje said the country has implemented far-reaching policy reforms and modernization efforts aimed at strengthening both preventive and curative healthcare systems nationwide. According to the state minister, the reforms have significantly improved healthcare infrastructure, enhanced the clinical supply chain, and expanded access to quality medical services across the country. He mentioned the challenges experienced during the global COVID-19 pandemic. That challenges included shortages of diagnostic test kits, medical oxygen, and intensive care facilities — served as a major turning point for Ethiopia’s health sector development strategy, he reminded. “These experiences provided critical lessons and accelerated efforts to build a resilient and self-sufficient healthcare system capable of rapidly detecting and responding to disease outbreaks,” he stated. Highlighting the progress achieved, Dr. Dereje revealed that Ethiopia has expanded its medical oxygen production facilities from only three plants before the pandemic to 83 operational plants nationwide. As a result, healthcare institutions across the country can now access life-saving oxygen supplies within a 50-kilometer radius. The number of hospitals equipped with intensive care units has also grown substantially — from fewer than 70 facilities to 198 hospitals across the nation. The state minister emphasized that these reforms have created a strong foundation for independent crisis management and emergency health response. As evidence of Ethiopia’s growing institutional capacity, he pointed to the country’s recent success in diagnosing and containing an outbreak of the Marburg virus disease using its own national expertise and systems. In addition, Ethiopia has established an extensive disease surveillance and monitoring framework designed to detect and curb recurring outbreaks, including malaria and other seasonal diseases. Dr. Dereje added that the Ministry of Health continues to invest in education, professional training, and rapid-response preparedness by deploying skilled healthcare professionals throughout the country and strengthening collaboration with local communities. With sustained reforms, expanded healthcare infrastructure, and improved emergency preparedness, Ethiopia is increasingly positioning itself to independently confront future public health challenges, he stated. He further noted that Ethiopia will further reinforce its endeavor in enhancing the resilience of its healthcare system.

Addis Ababa, May 21, 2026 —Continental partnership, solidarity, data sovereignty and adjusting approaches to disaster risk reduction amid global changes are crucial to strengthening disaster risk reduction across Africa, Ethiopian Disaster Risk Management Commissioner Shiferaw Teklemariam said. Opening a two-day workshop on validating the 2023–2024 Africa Biennial Report for Disaster Reduction — a process officials described as part of efforts to assess progress and refine priorities for the coming years, at the African Union (AU) Headquarters today, the Commissioner noted that Africa has been working to put appropriate policies, strategies, frameworks, and indicators in place. It must now evaluate progress in a way that reflects current realities, he added.   According to him, African governments must also adjust their approach to disaster risk reduction amid global changes, including worsening disaster conditions—both natural and man-made—and what he described as declining levels of solidarity in resource flows. Shiferaw emphasized that disaster risk reduction cannot continue under the same mindset and momentum used years earlier, arguing that recent circumstances require updated strategies and stronger commitment. The Commissioner pointed out the rising importance of data sovereignty, saying the validation effort should go beyond reviewing figures and instead examine how data is generated and used to support decision-making at both national and continental levels. Shiferaw urged stronger collaboration through continental mechanisms such as lessons learned and shared experiences, while ensuring policies and frameworks are reviewed to match country-specific and regional contexts. He cited ongoing efforts in Ethiopia to review existing frameworks, policies, regulations, and legal instruments, and referenced a humanitarian relief sovereignty initiative with related roadmaps and public engagement components.   The Commissioner also called for broader involvement of African citizens in disaster risk reduction initiatives, adding that such targets can only be achieved through meaningful participation and engagement at all levels. In this respect, the workshop will help determine how Africa can accelerate implementation of priority action areas and global targets—along with continental additions—within the remaining years of the 2015–2030 Sendai Framework windows, Shiferaw stated. On his part, Harsen Nyambe, Blue Economy and Sustainable Environment Director at the African Union Commission, called on member states to increase their financial support. He emphasized that disaster response is a core priority for member states and that efforts to address it are already underway. He said the Commission is meanwhile focusing on ensuring that Africa funds its own programs through existing decisions, while also working to attract private-sector investment to further broaden the resource base. Nyambe added that the AU is exploring opportunities to engage global financing mechanisms, including the Loss and Damage Fund, and to leverage climate-change funding windows for disaster risk reduction (DRR), such as the Green Climate Fund.   He also highlighted the need to encourage investor participation to strengthen financing for DRR initiatives. The Director further noted that the AU is moving toward an online data-collection platform in response to the rising costs of producing disaster reduction reports. According to him, the new approach will allow the Commission to gather data from member states more efficiently.

Addis Ababa, May 20, 2026 —79th World Health Assembly is underway in Geneva, with Ethiopia taking part through a delegation led by Health Minister Dr. Mekdes Daba. Addressing the Assembly, Dr. Mekdes Daba said Ethiopia has achieved encouraging progress in reducing maternal and child mortality, citing findings from a recently released national public health survey. She emphasized that the government will continue strengthening efforts toward universal health coverage by prioritizing primary health care and building a resilient national health system. The Minister noted that Ethiopia will intensify work to improve maternal and child health through strong community participation and coordinated engagement among key stakeholders. She also stressed the importance of supporting and motivating health professionals, while expanding efforts to prevent and control both communicable and non-communicable diseases. Dr. Mekdes added that the government is committed to improving access to quality health services by leveraging modern technology and strengthening healthcare delivery nationwide. She further reaffirmed Ethiopia’s commitment to working closely with the World Health Organization, the African Union, partner countries, and local and international organizations to achieve the Sustainable Development Goals related to health.

Addis Ababa, May 19, 2026--Ethiopia is establishing a National Multi-Agency Platform to counter hate speech and disinformation, marking a significant step toward strengthening social cohesion, safeguarding democratic processes, and enhancing regional peace across the Horn of Africa. The initiative, spearheaded by the Intergovernmental Authority on Development (IGAD) and its Conflict Early Warning and Response Mechanism, CEWARN, brings together government institutions, civil society organizations, media representatives, technical experts, and international partners to build a coordinated national response against the growing spread of harmful online narratives. The two-day workshop, held in Addis Ababa from May 18–19, 2026, focuses on strengthening early warning systems, improving institutional coordination, and enhancing rapid response mechanisms to address hate speech and disinformation, particularly during election and post-election periods.   The initiative comes at a critical time for Ethiopia and the wider Horn of Africa, where expanding digital connectivity, increased social media use, and emerging AI technologies are rapidly reshaping the region’s information landscape. Opening the workshop, Fitsum Girma described the platform as both a national necessity and a shared regional responsibility. He said Ethiopia is committed to taking a leading role in confronting the dangers posed by manipulated information and harmful digital content across the region. “By openly acknowledging the grave national and regional challenges posed by hate speech and disinformation, we are taking a courageous step toward cleansing our shared information ecosystem and safeguarding peace, stability, and social cohesion for future generations,” he stated.   Fitsum warned that toxic narratives are spreading “with alarming speed and scale,” aggravating divisions, inciting violence, and weakening trust in democratic institutions. He also expressed concern over the growing misuse of advanced technologies, including AI-powered voice cloning and fabricated digital content. According to him, those trends are increasingly being used to manipulate public opinion and create confusion. “These manipulative tactics are already actively undermining public trust in authentic information sources and intensifying the breakdown of social order,” he cautioned. Participants at the workshop emphasized that misinformation has evolved beyond a media challenge and is now increasingly viewed as a serious governance, peacebuilding, and security concern with cross-border implications. Director of IGAD CEWARN, Camlus Omogo noted that the digital age has blurred the line between truth and fabrication, weakening the effectiveness of traditional early warning systems across the region.   According to him, the newly established mechanism will enable stakeholders to jointly monitor risks, analyze emerging trends, exchange information, and coordinate timely responses. “The cross-border nature of digital information flows requires strong coordination between local, national, and regional systems,” he said. Representing the United Nations Office of the Special Envoy for the Horn of Africa, Chieck Conde described efforts to counter disinformation as fundamentally linked to peacebuilding and conflict prevention. Meanwhile, Director of IGAD’s Peace and Security Division, Commander Abebe Muluneh stressed that the platform is designed to prevent harmful narratives from escalating into violence and instability. He also underscored the importance of responsible journalism in preserving peace and strengthening public confidence. “Professional, independent, ethical, and objective media is crucial for peace,” he said.   The establishment of the platform is expected to strengthen collaboration among national, regional, and international actors while improving Ethiopia’s capacity to detect, monitor, and respond to emerging digital threats before they escalate into wider social or political crises.

Addis Ababa, May 15, 2026 —A new book titled “The Remaking of Addis Ababa: Transformation from 2020–2025” that chronicles the Ethiopian capital’s rapid modernization was officially launched today in the presence of senior government officials and international scholars. Speaking at the launch ceremony, Ethiopia’s Deputy Prime Minister Temesgen Tiruneh described the publication as an important historical record of Addis Ababa’s transformation. “Today, we proudly launched a remarkable book that documents the astonishing transformation of our capital, Addis Ababa. Written by international scholars, this work stands as a worthy historical record of our journey,” he said. The Deputy Prime Minister noted that Addis Ababa is steadily evolving into a modern, livable, and attractive city for future generations. “Addis Ababa is turning our dreams of change into reality by becoming a modern, livable, and beautiful city for generations to come,” he added. The book, independently written and published by international authors and diaspora scholars who closely followed the city’s transformation, highlights the resilience, determination, and achievements behind the ongoing efforts to reshape Ethiopia’s capital into a modern and inclusive metropolis. Produced through the authors’ own initiative and resources, the publication is being recognized as a reflection of the large-scale urban renewal projects taking place in Addis Ababa. Officials said the book goes beyond documenting infrastructure projects, capturing what they described as promises fulfilled through action and the collective contribution of Addis Ababa residents, who participated through ideas, labor, commitment, and resources. The publication was authored by prominent international and diaspora scholars, including Professor Simon Lee, Dr. Clement Katulushi, Ethiopian-born scholar Hirpo Kumbi, and their team. Their work documents Addis Ababa’s transformation from ambitious vision to tangible progress, preserving for future generations the story of one of Africa’s most significant urban renewal initiatives. “This book tells the story of all of us. Let us read it, embrace it, and share Ethiopia’s story of change and success with the world,” Temesgen said.

Addis Ababa, May 12, 2026 —The Ethiopian Federal Police and the Inter-Religious Council of Ethiopia have signed a memorandum of understanding (MoU) that enables them to work together in ensuring peace. Federal Police Commissioner General, Demelash Gebremichael, and Inter-Religious Council of Ethiopia Secretary-General, Tagay Tadele, signed the MoU today.   Speaking during the signing ceremony, Commissioner General Demelash said the newly signed agreement would create an enabling situation that further strengthens collaboration between the institutions. According to him, the MoU will significantly contribute to preventing potential conflicts and ensure respect for law and order. Inter-Religious Council Secretary-General Tagay Tadele, said the agreement with the Ethiopian Federal Police would play a pivotal role for peace building. According to him, the Council is committed to the implementation of the agreement.  

Addis Ababa, May 11, 2026 —The first Addis International Early Childhood Conference has officially opened in Addis Ababa, bringing together policymakers, development partners, and experts to shape the future of early childhood development in Ethiopia and across Africa. Held under the theme of advancing child development through collaboration and innovation, the conference serves as a platform where policy meets action to improve the lives of young children. Speaking at the opening ceremony, Ethiopia’s Deputy Prime Minister, Temesgen Tiruneh, emphasized that early childhood development has become a national priority for Ethiopia.   “The future begins with our children,” he said, noting that the government is placing early childhood development at the center of its national agenda. He highlighted Ethiopia’s ongoing efforts to expand free and compulsory pre-primary education, while strengthening maternal and child healthcare, nutrition programs, and childcare services through a comprehensive multi-sectoral approach aimed at helping every child thrive. According to the Deputy Prime Minister, more than 35,000 pre-primary schools are currently operating across the country, while workplace childcare services are also expanding. He said the government’s focus goes beyond improving access to education and care by ensuring children are fully prepared to succeed when they enter school. Temesgen also pointed to progress made through major initiatives such as the Seqota Declaration, which has contributed to improvements in child well-being, including notable reductions in child stunting.   He added that strong regional leadership, strategic partnerships, and sustained investment continue to drive progress in the sector. As Addis Ababa hosts the landmark conference and showcases innovative models in early childhood development, Ethiopia reaffirmed its commitment to sharing best practices, scaling successful initiatives, and building a healthier and more resilient generation both nationally and across the African continent. On her part, Addis Ababa mayor, Adanech Abiebie unveiled ambitious citywide plans aimed at transforming the capital into one of Africa’s most child-friendly cities, with a strong focus on children from pregnancy through age six. “To make Addis Ababa the best city for children from fetus to six years old, the focus must be on their health and well-being,” she said.   She emphasized that early childhood care has lifelong impacts on children, shaping their development and future opportunities. Under the city administration’s plan, more than 1.3 million children are expected to benefit from inclusive programs that will engage over 330,000 households and involve 5,000 early childhood consultants. The mayor said the initiative also includes broader urban development efforts such as expanding green spaces, bike lanes, pedestrian walkways, sports facilities, and riverside development projects designed to create safer and healthier environments for children and families. “A safe city for children ultimately leads to a safer environment for all residents,” she noted.   Chief Executive Officer of the African Center for Early Childhood Development, Kebede Worku, called for stronger continental collaboration and emphasized the importance of African-led solutions to early childhood challenges. “Africa is creating solutions for problems that leaders have come to understand about early childhood development,” he said. He described early childhood development as a matter of equity, fairness, and equal opportunity, stressing its role in shaping Africa’s future generations. Kebede also praised Addis Ababa’s school feeding programs, childcare centers, and maternal health initiatives as strong examples of policies that promote inclusion and equity.   He further highlighted the importance of clean and green playgrounds in ensuring healthy childhood development and urged greater collaboration among stakeholders. “Positive change begins with creating environments that foster collaboration and support among various stakeholders,” he said. As discussions continue on equity-driven policies and scalable development models, the conference is expected to generate practical solutions to accelerate early childhood development efforts across Africa and ensure that no child is left behind.

Addis Ababa, May 10, 2026 —Prominent African content creators have called for stronger support for digital storytellers and urged Africans to take the lead in shaping the continent’s global image. They stressed that social media is playing a growing role in challenging stereotypes and showcasing Africa’s opportunities. Speaking to ENA on the sidelines of the first African Social Media Influencers Summit (ASMIS) 2026) in Addis Ababa, Ghanaian YouTuber Wode Maya, said he has dedicated his platform to promoting positive stories about Africa and changing outdated perceptions of the continent. “My channel is strictly focused on showcasing the positivity of the continent of Africa,” he said. “I use my own platform and my own resources to inspire people to visit, explore and invest in Africa.” He further stressed that changing the long-standing negative narrative surrounding Africa is essential to attracting tourism, investment and greater global engagement. The influencer also urged African governments and policymakers to provide more support for digital creators working to tell authentic African stories. “It is about time for policymakers to support the dreams of African creators who are on a journey to change the negative perception of our continent,” he said. He also called for stronger continental integration and the removal of barriers limiting movement across African countries, noting that visa restrictions and expensive travel costs continue to hinder collaboration among Africans. “Africa is home for Africans. We should allow the free movement of people and goods across the continent,” he stated. Highlighting the growing influence of digital platforms, he said content creation should be used as a tool for impact and transformation rather than simply for fame or entertainment. “If you have a platform, you have a voice, and that voice should be used to make an impact,” he added. Similarly, Ethiopian content creator Mohammed Esmail popularly known as Hamudi emphasized that Africans must take ownership of their stories instead of relying on outsiders to define the continent’s identity and realities. “We don’t need guests to come and show us our own home,” he said. “As Africans, our responsibility is to share our own stories with the world.” Hamudi added that creators across the continent should work collectively to present a balanced and diverse image of Africa, with each country contributing its unique stories, culture and development experiences. “Kenyans should show Kenya, Ugandans should show Uganda, and together we can present the bigger picture of Africa,” he noted. He further stressed that digital content creation should contribute to development and inspire African youth to use their talents and creativity to build their own countries. “Our ancestors sacrificed for us to live in freedom and enjoy the beauty of our countries. We should honor them by staying and building our nations,” he added.

Addis Ababa, May 10, 2026 —For many African digital creators visiting Ethiopia this week, the trip has been more than just attending a summit—it has been an emotional connection to history, culture, and a sense of shared African identity. During their stay in Ethiopia for an African social media influencers summit, several content creators from across the continent spoke passionately about their experiences, describing the country as a place of deep historical significance, extraordinary hospitality, and cultural richness. Tanzanian digital creator, zerobrainer0 said Ethiopia left a lasting impression on him, calling it a country he deeply admires. “Ethiopia is a good country. I love it from the bottom of my heart. It is wonderful and amazing,” he said. Beyond its landscapes and historical sites, zerobrainer0 highlighted what stood out most to him, the warmth of Ethiopian people. He described the country as a powerful symbol of African identity and unity, referring to Ethiopia as the “motherland of Africans.” According to him, Ethiopia represents a shared origin story for many Africans and serves as a reminder of the continent’s rich legacy. He also urged fellow African creators to take digital storytelling seriously and use their platforms to elevate Africa’s global voice. “We need to start now,” he said, encouraging creators not to delay building their digital presence and influence. Somali digital content creator Mr Abdifatah echoed similar sentiments, praising Ethiopia’s cultural heritage and strong sense of community. “Ethiopia is a beautiful country and its people have good hearts. They support each other,” he said. He pointed to Ethiopia’s unique place in African history, noting its long-standing independence and resilience. For Abdifatah, Ethiopia’s ability to preserve its culture, traditions, and identity while navigating historical challenges makes it especially remarkable. He also praised the African social media influencers summit for creating opportunities for collaboration among creators from different countries. The event, he said, allows digital storytellers, tech innovators, and content creators to build relationships, exchange ideas, and strengthen Africa’s growing digital ecosystem. “Africa is now surprising. We are so happy to be in Africa,” he said. The creators said their experience in Ethiopia sends a broader message to the world—that Africa is diverse, vibrant, innovative, and deeply connected through culture and shared aspirations. As Africa’s digital economy continues to expand, they believe creators have an increasingly important role in shaping global narratives about the continent and Ethiopia, they said, is helping lead that conversation through its hospitality and cultural pride.

Addis Ababa, May 9, 2026 —Ethiopia stands as a powerful living example of Africa’s true potential and vibrant reality, according to Social Media Influencers. Speaking to ENA during the African Social Media Influencers Summit (ASMIS) 2026 in Addis Ababa, Boyzee Krish from Sierra Leonean emphasized Ethiopia’s progress directly challenges and dismantles long-standing negative narratives about the continent. "Ethiopia is a living example showing that Africa is not 'dark.' Ethiopia has light, and as a vital part of our continent, it makes us deeply proud. We are incredibly happy to be here to witness this firsthand," Krish stated. He expressed an eager desire to relive his first memorable experience in Ethiopia, noting that because it felt so novel, he would love to experience it all over again. Emphasizing the significance of bringing together diverse influencers from across the continent to Addis Ababa, he remarked, "All of us are here today, which means I will be learning from another country, and another country will be learning from me." He further elaborated that this gathering represents a vital exchange of culture and ideas. Hence, he further elaborated it is an exchange of culture, idea and peace, love and unity as influencers are gathering together to make changes toward demonstrating true images of Africa. "Let us be United Africa. Let us come together. Let us embrace this dream. Let us speak with one voice. Let us have one determination. Let us work for the same goal." By doing so, he said Africa would become the leading continent. According to him, influencers have huge tool in their hands to positively impact Africa and build the continent’s true image. On the benefit of the summit, he said the benefit is actually crucial in creating networks, sharing experiences, further underscoring that "everything that we have watched, we have learned here in Ethiopia, I believe some of these things will also take to our countries." Another influencer, Kelvin Gumbi from Malawi, shared his impressions of his visit, affirming his long-standing desire to visit the country. "I really wanted to come here because of the history that Ethiopia has," he noted. "And since arriving, it has been great." Expressing his delight in witnessing Ethiopia’s unique heritage firsthand, Gumbi asserted that while there is much to explore, the most profound aspect of his journey has been the "beautiful connection" he has experienced. Following a visit to the Ethiopian Artificial Intelligence Institute, he remarked that the country is significantly ahead in terms of technology. “I feel like, as Africans, that is what we need to start thinking about," he said. "We need to be thinking about the future.” "We have resources already. What is left is to use these resources the best way we can to start exporting even our technology resources, our talent and everything else that we have." He also stressed the need to show the beauty of Africa, the best culture the continent has, the resources, the music, and the fashion, among others. The inaugural African Social Media Influencers Summit (ASMIS 2026) took place in Addis Ababa, Ethiopia, from May 7-8, 2026, bringing together the continent’s influential digital creators from more than 30 African countries. The summit highlighted the role of social media in driving Africa's development, strengthening unity, and rebranding the continent's narrative.

Addis Ababa, May 9, 2026 —Participants of the African Social Media Influencers Summit (ASMIS) 2026 visited Adama City, where they explored cultural attractions and praised the city’s warm hospitality, peaceful environment, and stunning natural landscape. During their visit, the influencers toured several areas of the city and experienced traditions that reflect Ethiopia’s rich cultural heritage. Many participants said they were impressed by what they saw and described Adama as a vibrant and welcoming destination.   The visitors highlighted the friendliness of local residents and commended the city for its peaceful atmosphere and strong cultural identity. They also noted Adama’s unique geographical setting along the Great Rift Valley, describing its breathtaking scenery as one of the city’s most remarkable features. According to participants, the visit reinforced Ethiopia’s image as a country that showcases Africa’s beauty, diversity, and cultural richness. The tour followed the successful conclusion of the inaugural African Social Media Influencers Summit, which was held on Thursday at the Adwa Victory Memorial Museum in Addis Ababa under the theme “Influence for a Better Africa.”   The summit brought together social media influencers, digital creators, communication experts, and policymakers from more than 30 African countries to discuss how digital platforms can be used to reshape Africa’s narrative, strengthen collaboration, and amplify positive stories about the continent. Organized by Pulse of Africa in partnership with AGA Technology Enterprise, the event aimed to promote responsible digital influence, strengthen Africa’s digital economy, enhance continental cooperation, and support the goals of African Union’s Agenda 2063.   Discussions also emphasized the importance of Africans telling their own stories and building narratives that inspire unity, innovation, confidence, and sustainable development across the continent.

Addis Ababa, May 9, 2026 —Ethiopia’s capital is becoming a powerful symbol of Africa’s transformation, helping to challenge long-standing stereotypes and reshape global perceptions of the continent, African Social Media Influencers said Participants at the African Social Media Influencers Summit (ASMIS 2026) in Addis Ababa emphasized that Addis Ababa reflects a new African reality marked by modern infrastructure, rapid urban development, improved security, and a growing creative economy. In an exclusive interview with ENA, Liberian influencer Isaac S E Warrak, popularly known as Young15, said his visit to Addis Ababa had significantly changed his perception of Africa’s development. “Since I came to Ethiopia, especially Addis Ababa, I have seen that Africa is really improving,” he said. He noted that the city’s modern roads, clean environment, green public spaces, and strong sense of security sharply contrast with outdated global narratives about Africa. “The narrative people have about Africa is completely different from what I am seeing here,” he added. Young15 said the content he shared from Addis Ababa generated strong engagement from international audiences, many of whom expressed surprise at the city’s level of development. “Most of the comments are like, ‘Wow, we didn’t know Africa is this beautiful,’” he said. He stressed that when creators from different countries share similar experiences from Addis Ababa, it strengthens credibility and helps reshape global perceptions of the continent. “When people see the same thing from many influencers from different countries, they will know this is not AI. Africa is really rising,” he said. According to him, Africa is increasingly emerging as a destination for tourism, investment, and long-term residence, with Addis Ababa standing out as one of the continent’s leading examples of urban progress. Another participant, Nigerian political satirical comedian KevinBlac, popularly known as Governor Amuneke, said hosting the summit in Addis Ababa demonstrates the city’s growing role as a center for African unity, culture, and creative collaboration. “This is amazing to witness, bringing African creators together in Addis Ababa,” he said. “It should not be a one-time event. It should happen every year, in different countries, to strengthen African collaboration.” He added that Addis Ababa offers a strong platform for showcasing Africa’s cultural richness and development, while encouraging greater cooperation among creators across the continent. Also speaking at the summit, Nigerian content creator and digital strategist Brain Jotter said African influencers have a responsibility to challenge outdated narratives and present the continent more accurately to the world. “There is a very positive change in that dark narrative about Africa,” he said. “Influencers are already projecting Africa exactly as it is.” Brain Jotter, who has more than 34 million followers across social media platforms, said digital platforms and artificial intelligence are helping creators produce high-quality content more efficiently and at lower cost, enabling them to reach wider global audiences. “AI has been extremely helpful in advancing creativity and reducing limitations,” he said. He noted that while artificial intelligence can be misused to spread misinformation, it also provides powerful opportunities for responsible storytelling when used properly.

Addis Ababa, May 8, 2026 —Ethiopia is prioritizing the development of robust digital infrastructure that empowers the next generation of digital creators and storytellers, Bereket Driba, Ethiopia’s Deputy Permanent Representative to the AU and UNECA, said. Speaking at the inaugural African Social Media Influencers Summit (ASMIS) 2026 held at the Adwa Victory Memorial Museum, Bereket Driba, Ethiopia’s Deputy Permanent Representative to the AU and UNECA, outlined the government's vision to transform the nation into a digital gateway for the continent. According to Bereket, the Ethiopian government is prioritizing expanded digital connectivity to help creators collaborate, innovate, and participate in public interest initiatives.   He emphasized that while creators may choose to work independently, the government is also seeking partnerships with digital influencers and content producers on national priorities, particularly in promoting Ethiopia’s tourism sector. The nation has been actively inviting creators and supporting initiatives such as the summit, describing the effort as part of broader measures to welcome influencers and strengthen the country’s digital ecosystem, he added. Bereket also stressed the importance of using digital influence to drive broader change across Africa. According to him, although many African countries enjoy political freedom, citizens should also examine whether genuine freedom is reflected in the practical use of digital platforms and influence. The diplomat also noted that social media influencers can play a major role in shaping policy directions and advancing African integration by improving understanding among countries, enhancing cross border visibility, and supporting the aspirations of AU’s Agenda 2063. For her part, Strategic Planning and Delivery Director at the AU Commission, Botho Kebabonye Bayendi, said Africa is entering what she described as a decade of acceleration.   However, she warned that while policies and regional strategies designed to promote digital growth and content creation already exist, implementation by member states remains weak. “Frameworks are there, the policies are there, we lack implementation,” Bayendi said, noting that AU level commitments often take considerable time before they are adopted nationally. Bayendi encouraged digital creators to use the borderless nature of social media to advocate for policy implementation, arguing that digital platforms now provide easier access to AU and national leadership than traditional channels. She further called on member states to align AU and UN policy frameworks with national development plans, stressing that the effectiveness of strategies should be measured through concrete implementation rather than repeated policy drafting. The AU official also linked digital governance with broader governance values, saying that the treatment of outsiders, tourism management, migration, and exports should reflect a pan African approach. She underscored the importance of data governance and protection, particularly in situations where content creators may face suspicion or have equipment confiscated under security claims that contradict regional policy commitments. International human rights lawyer and strategic advisor Ashagrie G. Abdi said social media influencers can no longer be viewed merely as entertainers or storytellers.   According to Abdi, audiences, including policymakers, increasingly rely on influencer generated content to understand events and developments, giving creators growing influence over national and continental decision making. He urged creators to speak honestly, including by criticizing failures where necessary, and called on institutions such as the AU to engage meaningfully with influencer communities instead of overlooking their impact. Overall, panelists emphasized that accurate information can strengthen public trust and support development agendas, while misinformation can cause serious harm. They described the role of digital creators as extending beyond promotion to include accountability and public interest engagement.

Addis Ababa, May 8, 2026 —Leading African social media influencers attending the African Social Media Influencers Summit (ASMIS) 2026 in Addis Ababa said Ethiopia’s progress in infrastructure, technology, and cultural preservation offers valuable lessons for the rest of the continent. The summit has brought together prominent digital creators, media personalities, communication experts, and content producers from across Africa to promote authentic African narratives through digital platforms. The participants visited several major projects in the Ethiopian capital, including the Ethiopian Artificial Intelligence Institute, corridor development projects, and other key infrastructure sites. Renowned Ghanaian content creator Wode Maya, said Ethiopia’s inclusive transformation could become an important example for African countries. The influencer, who has frequently promoted Ethiopia through his digital platforms, said the country has undergone remarkable changes since his first visit in 2017. According to him, Ethiopia in 2026 reflects a new image marked by extensive road networks, large scale infrastructure projects, and modern developments, including the construction of a new airport. He noted that such achievements demonstrate Africa’s potential for transformation and development. “Ethiopia is my second home. I always love coming here because this is a country I personally admire,” Wode Maya said. “I once served as an ambassador for Ethiopian Airlines, so Ethiopia means a lot to me. Every time I witness the transformation taking place in this beautiful country, I feel motivated to show it to the rest of the world. I believe the whole of Africa can learn from this transformation,” he added. Nigerian content creator and influencer Chukwueze Odinaka also praised Ethiopia’s growing focus on artificial intelligence, describing the country as one of Africa’s emerging leaders in the sector. “At a time when artificial intelligence is shaping the future of the world, Ethiopia’s attention to this sector is admirable,” he said. According to him, the country’s investments in artificial intelligence will play a significant role in both national development and individual empowerment. “Artificial intelligence is controlling the world today. Therefore, investing in this technology is very important for nations as well as individuals. I give this project 100 out of 100,” he stated. Another participant, Tealo Lualo from Lesotho, highlighted Ethiopia’s unique historical identity and cultural heritage as a source of inspiration for Africans. He said Ethiopia’s long-standing independence and distinct calendar system symbolize African pride and resilience. “One of the things I always tell my friends about Ethiopia is that I admire the country for two reasons,” he said. “First, Ethiopia has never been colonized, and second, it has its own calendar. The history we saw during the presentation shows that preserving culture is very important. Ethiopia teaches Africa that culture and identity are powerful assets, and I truly appreciate that.”