Miss World Africa Hasset Dereje, The Pulse of Africa Launches Strategic Partnership

Addis Ababa, May 24, 2026 —Hasset Dereje and The Pulse of Africa have launched a strategic partnership designed to reshape global perceptions of Africa by amplifying authentic African stories and voices.

A radiant beacon of African beauty, intelligence, and resilience, Hasset Dereje, embodies the continent’s vibrant spirit and boundless potential.

Her journey from the heart of Ethiopia to the crown of Miss World Africa echoes her unwavering commitment to elevating African voices and stories.

According to Pulse of Africa (POA), this media partnership symbolizes a bold brushstroke on the canvas of international perception, aiming to paint Africa’s true essence, its rich culture- innovative spirit, and indomitable resilience in vivid, empowering multimedia content.

As Hasset passionately asserts, the next chapter of Africa’s story must be told by Africans themselves, weaving a tapestry of authenticity and pride.

With POA’s dedication to amplifying African voices and Hasset’s inspiring global image, this alliance promises to sculpt a future where Africa’s narrative is as vibrant and powerful as the continent itself.

Signing the MoU, the icon did not conceal her excitement as she said that she shared a deep alignment of values with the Pulse of Africa, an African media that is emerging as Africa’s most authentic and potent voice on the global media landscape.

She emphasized that storytelling is the most powerful tool for changing perceptions.

"Africa’s next chapter should be told through the experiences, achievements, and voices of Africans themselves," Hasset stated.

She further noted that several impactful initiatives are already in motion to elevate Africa’s image internationally, and her focus remains on creating opportunities for young Africans to reconnect with their identity, heritage, and collective aspirations.

Deputy CEO of Pulse of Africa, Fitsumishet Shimelis, described the agreement as a long-term commitment to redefining how the world sees the continent. He noted that since its inception, POA has worked tirelessly to spotlight Africa’s story in its full depth and potential.

"This partnership drives our mission forward by presenting Africa through a positive, authentic, and empowering lens," he remarked.

The deputy CEO highlighted that Hasset Dereje represents the voice, aspirations, and energy of Africa’s youth.

He added that her continental reach is key to inspiring the next generation to actively shape Africa’s future and strengthen its representation on the global stage.

Pulse of Africa is a pan-African media platform established through the initiative of Ethiopian Prime Minister Abiy Ahmed (PhD). The platform is dedicated to reshaping Africa’s narrative by amplifying African voices and showcasing the continent through authentic African perspectives.