African Social Media Influencers Visit Adama, Praise City’s Hospitality

Addis Ababa, May 9, 2026 —Participants of the African Social Media Influencers Summit (ASMIS) 2026 visited Adama City, where they explored cultural attractions and praised the city’s warm hospitality, peaceful environment, and stunning natural landscape.

During their visit, the influencers toured several areas of the city and experienced traditions that reflect Ethiopia’s rich cultural heritage.

Many participants said they were impressed by what they saw and described Adama as a vibrant and welcoming destination.

 

The visitors highlighted the friendliness of local residents and commended the city for its peaceful atmosphere and strong cultural identity.

They also noted Adama’s unique geographical setting along the Great Rift Valley, describing its breathtaking scenery as one of the city’s most remarkable features.

According to participants, the visit reinforced Ethiopia’s image as a country that showcases Africa’s beauty, diversity, and cultural richness.

The tour followed the successful conclusion of the inaugural African Social Media Influencers Summit, which was held on Thursday at the Adwa Victory Memorial Museum in Addis Ababa under the theme “Influence for a Better Africa.”

 

The summit brought together social media influencers, digital creators, communication experts, and policymakers from more than 30 African countries to discuss how digital platforms can be used to reshape Africa’s narrative, strengthen collaboration, and amplify positive stories about the continent.

Organized by Pulse of Africa in partnership with AGA Technology Enterprise, the event aimed to promote responsible digital influence, strengthen Africa’s digital economy, enhance continental cooperation, and support the goals of African Union’s Agenda 2063.

 

Discussions also emphasized the importance of Africans telling their own stories and building narratives that inspire unity, innovation, confidence, and sustainable development across the continent.