First African Social Media Influencers Summit to Explore Future of Continent's Digital Landscape

Addis Ababa, March 7, 2026 (ENA)—The first African Social Media Influencers Summit (ASMIS), which is expected to bring together influencers, content creators, and industry leaders from across the continent to explore the future of Africa's digital landscape, will be held in Addis Ababa from May 7–8, 2026.

Organized by the Pulse of Africa, in collaboration with AGA-Tech Enterprise, the summit will take place under the theme: “Creating Impact for a Better Africa.”

The two-day event is expected to serve as a landmark platform connecting Africa’s most influential digital creators with media institutions, policymakers, and private sector leaders to shape discussions around digital innovation, storytelling, and influence.

More than 200 leading influencers from across the continent and the diaspora are expected to attend the summit and share insights on the rapidly evolving digital environment.

Briefing the media today, Pulse of Africa English Coordinator, Bereket Sisay, said the summit aims to provide a continental stage where Africa’s digital voices can examine how social media influence and emerging technologies are transforming communication and reshaping the continent’s global narrative.

“The African Social Media Influencers Summit is a pan-African flagship platform designed to unite digital voices, influencers, content creators, policymakers, and private sector leaders to harness the power of digital influence in advancing Africa’s development and the ideals of Pan-Africanism,” he said.

Prominent influencers and digital creators with millions of followers are expected to take part in the summit, creating opportunities to exchange ideas on digital innovation, creative storytelling, and the growing role of creator economy in Africa’s development, he added.

According to Bereket, the gathering also seeks to promote high-quality digital content that reflects Africa’s history, identity, and future aspirations while supporting the growth of a vibrant technological ecosystem across the continent.

The summit will feature consultations, panel discussions, and networking sessions, addressing key topics such as sustainable development, digital governance, and strengthening content creation capacity.

Bereket stated that participants will also explore how emerging technologies, including artificial intelligence, can enhance Africa’s digital presence and unlock new opportunities for investment, collaboration, and innovation.

Furthermore, the summit will create a strategic platform for influencers to exchange experiences on the use of AI, showcase Africa’s development through digital platforms, and build partnerships with major commercial enterprises.

African Social Media Influencers Summit Project Coordinator, Bayush Mamo, said the summit is aimed at strengthening cooperation and competitiveness within Africa’s digital ecosystem as the global digital landscape continues to evolve rapidly.

She added that building the capacity of digital creators and expanding collaboration across the continent will be key priorities of the gathering.

For his part, AGA-Tech Enterprise Head, Gemeda Olana, said future editions are expected to rotate among different African countries.

He described the initiative as an important platform enabling Africans to shape and share their own narratives in the digital space while exchanging knowledge and experiences across borders.

Organizers have also invited major institutions and organizations to partner in the initiative, noting that the summit will help strengthen engagement among digital creators, media institutions, policymakers, and private sector actors while encouraging dialogue on the future of digital participation and governance in Africa.