Population, Leadership and Connectivity Position Ethiopia Prime Investment Hub: Institute

Addis Ababa, February 27, 2026 (ENA) – Africa Leather and Leather Products Institute (ALLPI) has affirmed that Ethiopia’s strong leadership, vast domestic market and global air connectivity are positioning the country as one of Africa’s most attractive investment destinations. 

In an interview with ENA, ALLPI Executive Director Nicholas Mudungwe described Ethiopia’s strategic strengths, pointing to its population size, reform-oriented leadership and the global reach of Ethiopian Airlines as decisive advantages for investors seeking growth opportunities in the region.

He noted that with an estimated population of about 130 million, Ethiopia offers a significant and expanding market base.

"The first important factor when you look at Ethiopia is the population,” he said, adding that it is a big market already.

Drawing comparisons with China and India, Mudungwe observed that demographic scale has played a central role in driving economic expansion in those countries, adding that Ethiopia’s population presents a similar opportunity for investment led growth.

He also commended the country’s leadership for ongoing urban transformation efforts, particularly in Addis Ababa, which he said are enhancing the business environment.

"The second is the leadership that we have in Ethiopia. We see even the city Addis Ababa is being transformed, which is attracting investors," he stated.

According to him, investors prioritize efficient transport systems, reliable connectivity and a clean urban setting, all of which Ethiopia is working to strengthen.

Mudungwe further underscored the contribution of Ethiopian Airlines in linking the country to Africa and the wider world, easing access for business travelers and investors.

He emphasized that the Ethiopia airlines has connected the entire continent and the entire world with Ethiopia.

According to him every investor wants transport, needs a clean city and the market, and Ethiopia has all those things.

The executive director also emphasized the significance of the Made in Ethiopia movement in promoting locally manufactured products and demonstrating the country’s industrial potential.

"Seeing is believing," he noted, explaining that showcasing tangible products helps convince both local and international buyers and investors of Ethiopia’s manufacturing capacity.

Mudungwe reaffirmed ALLPI’s commitment to strengthening private sector capacity and supporting businesses to tap into continental opportunities.

"We are here to work step by step with all stakeholders to succeed as Africa," he said.