African Diplomats Call for Stronger Homegrown Media to Shape Continental Narrative

Addis Ababa, January 9, 2026 (ENA)—African diplomats based in Addis Ababa have underscored the importance of credible, Africa-led media platforms in shaping how the continent is represented on the global stage.

They stressed that Africa must control its own narrative to counter misrepresentation and accurately project its realities, ambitions, and progress worldwide.

The diplomats shared these reflections during a visit to the Pulse of Africa (POA) media studio, serving as a gesture of solidarity with Pan-African media institutions working to strengthen continental narratives.

The senior diplomats participated in a networking event designed to foster closer cooperation between African diplomatic missions and the continent’s emerging media outlets.

This dialogue centered on the pivotal role media plays in shaping a unified and authentic narrative that reflects Africa’s realities, aspirations, and global ambitions.

Participants underscored the need for narrative ownership, ensuring Africa’s story is told by Africans to counter long-standing global misrepresentations.

Furthermore, the discussions highlighted the importance of strategic engagement, utilizing media to advance continental goals of peace, prosperity, and sustainable development.

Pulse of Africa is a newly launched platform established with the objective of providing an authentic African voice, the outlet operates from a state-of-the-art complex in Addis Ababa, the diplomatic capital of Africa and headquarters of the African Union.

Broadcasting in both English and Arabic, the platform seeks to share African perspectives by highlighting achievements and opportunities through a local lens.

The platform is also dedicated to fostering regional integration and unity by celebrating shared cultures and histories across the continent.

By projecting an accurate image of Africa as a rising industrial powerhouse, the initiative aims to drive investment and attract global partnerships.

The diplomats welcomed the initiative, noting that such platforms are vital for ensuring the continent's long-term aspirations are communicated clearly to the world.

This engagement marks a significant step in the mission of POA to serve as a hub that informs and empowers the African people while contributing to a polished and professional global presence.