Ethiopia, UAE Launch Strategic Media Alliance at Bridge Summit 2025

Addis Ababa, December 12, 2025 (ENA) — Ethiopia and the United Arab Emirates have agreed to forge a strategic media alliance, strengthening bilateral ties and enhancing people-to-people connections.

Jemal Beker, Ethiopia’s ambassador to the UAE, held high-level talks with Jammal Mohammed Al Kaabi, Director General of the UAE National Media Office, on the sidelines of the Bridge Summit in Abu Dhabi.

The discussions focused on leveraging media to shape global perceptions, with commitments to joint content creation, journalist exchange programs, and co-productions highlighting the cultural richness, investment climate, and green development leadership of both countries.

 Both sides agreed to establish a Joint Media Coordination Team to fast-track flagship initiatives, including mutual broadcasting partnerships and specialized training for Ethiopian journalists in UAE media facilities.

Following the meeting, Ambassador Jemal Beker engaged with global media leaders and influential personalities at the Bridge Summit, underscoring Ethiopia’s growing prominence as a hub for partnership, investment, and international attention, while reaffirming the UAE’s role as a strategic partner in the Middle East.

The Bridge Summit 2025, held in Abu Dhabi, is a premier global forum that brings together world leaders, business executives, media professionals, and influencers to foster strategic partnerships, innovation, and cross-border collaboration.

 The summit serves as a platform to showcase transformative initiatives in technology, media, trade, and investment, highlighting the potential for countries to connect, collaborate, and co-create solutions for shared prosperity.

For Ethiopia, participation in the Bridge Summit represents a strategic opportunity to strengthen its international presence, attract investment, and highlight its rapidly growing economy, cultural richness, and leadership in sustainable development.

The summit also provides a space for high-level diplomatic engagements, such as Ethiopia’s talks with the UAE on media cooperation, positioning the country as a hub for partnership and global dialogue in the Middle East and beyond, it was learned.