Strategic Focus on Coffee Productivity Driving Tangible Export Growth

Addis Ababa, November 26, 2025 (ENA) — Leading coffee exporters report that the government’s renewed focus on productivity and recent policy reforms are generating concrete improvements in the sector's export revenue.

The remarks were made during a ceremony hosted by the Ethiopian Coffee and Tea Authority to honor stakeholders who played a pivotal role in achieving the sector's performance goals for the 2017 Ethiopian fiscal year.

Speaking at the event, CEO Abdella of SA Bagresh Coffee Exporters highlighted the significant revitalization of the trade following national reforms.

 

 

Abdella, whose company was recognized for its substantial contribution to export volume and revenue, emphasized that the government’s corrective measures are paying off.

He specifically noted that policy adjustments introduced by the National Bank have boosted the sector's performance.

Abdella also credited the Coffee and Tea Authority's consistent monitoring and support as key factors enabling exporters to deliver high-quality Ethiopian coffee to the global market.

"Following the national reforms, we have seen a significant revitalization in the coffee sector. The policy adjustments made by the National Bank, in particular, have notably boosted our performance. Furthermore, the consistent monitoring and support from the Coffee and Tea Authority have been instrumental in allowing us to supply high-quality Ethiopian coffee to the global market, resulting in higher volumes and revenue."

MIDROC Investment Group’s Agriculture Deputy CEO, Feleke Tadese , described the recognition as a strong motivator for further excellence.

 

 

He pointed out that the government's initiatives to rejuvenate aging coffee trees and plant new saplings are already yielding effective results.

Feleke further observed that the country's recent macroeconomic reforms have been instrumental in encouraging more businesses to pivot toward the export market.

The positive impact of value addition was also a central theme.

"This recognition serves as a powerful motivator for us to achieve even greater results. The government’s work to ensure productivity—specifically the initiative involving stumping old coffee trees for rejuvenation and planting new saplings—is yielding tangible fruit. Additionally, the recent macroeconomic reforms have played a major role in encouraging more businesses to pivot toward the export sector."

Esset Barega, Manager of Esset Coffee, attributed her company's success to government policies that incentivize processing coffee before export.

 

 

She affirmed her commitment to doing her part in helping the nation achieve its future targets.

"By supplying value-added coffee to the market, we have been able to register effective performance. The government’s policy reforms and incentives have contributed significantly to the growth of our business. Moving forward, we are committed to playing our part in helping the country achieve the ambitious goals set for the sector."

Sharing this sentiment, Chaka Coffee Founder and Owner, Bisrat Belay, stated that the company directly benefited from the incentive packages designed for value-added exporters.

"I have been a direct beneficiary of the government’s incentive packages designed for those of us adding value to our coffee before export. I am determined to use this favorable opportunity to work toward even greater success."

 

 

The CEO expressed determination to leverage these favorable conditions to achieve even greater success in the industry.