Tourism Ministry, INSA Launch ‘Visit Ethiopia’ Marketing Website

Addis Ababa, July 8, 2025 (ENA) -- Ethiopia's Ministry of Tourism, in partnership with the Information Network Security Administration (INSA), has officially unveiled a marketing website today named "Visit Ethiopia" to enhance the promotion of the country's tourism services and destinations.

‘Visit Ethiopia’ serves as a platform to showcase Ethiopia’s tourism potential and attractions to a global audience. 

 

The launch event was graced by the Minister of Tourism, Salamawit Kassa, the Director General of INSA, Tigist Hamid, along with other high-ranking government officials and stakeholders.

‘Visit Ethiopia’ features a chatbot designed to assist in promoting tourism destinations and service providers, including interactive support.

During the event, Tourism Minister Selamawit Kassa emphasized that Ethiopia possesses numerous tourism assets and highlighted the importance of leveraging innovative technologies to enhance the competitiveness of the sector.

 

She mentioned that ‘Visit Ethiopia’ will offer timely and high-quality information about tourism destinations by connecting stakeholders in the tourism industry through a unified internet platform.

In her remarks, Tigist Hamid, the Director General of INSA, noted that Ethiopia is endowed with a rich cultural diversity and abundant tourism resources.

 

In this digital age, where visitors are increasingly present online, ‘Visit Ethiopia’ aims to boost the international competitiveness of Ethiopia's tourism sector, as it is designed to be safe and user-friendly.