New Investment Promotion Strategy Foster Economic Competitiveness: EIC

Addis Ababa, June 30, 2025 (ENA) --- The new Investment Promotion Strategy (2025-2030) is designed for repositioning the investment promotion approach through identifying and prioritizing the most competitive and attractive sectors, the Ethiopian Investment Commissioner (EIC) said.

A validation workshop on Ethiopian Investment Promotion Strategy (2025-2030) was underway in Addis Ababa today.

 

Speaking at the occasion, Ethiopian Investment Commission Commissioner, Zeleke Temesgen said that Ethiopia has undertaken a series of reforms over the past few years to improve the investment climate and enhance economic competitiveness.

In order to ensure these reforms achieve the intended results, the commissioner said that revising the existing investment promotion strategy has become essential to strengthen institutional capacity, identify high-potential sectors, rebuild investor confidence as well as promote sustainable investment among others.

 “A comprehensive study has been carried out to strategically reposition the investment promotion approach and to design effective policy instruments that identify and prioritize the most competitive and attractive sectors for investment,” he elaborated.

 

Zeleke added Ethiopia is moving away from a general investment promotion model toward a more targeted strategy that focuses on sectors and sub-sectors with the highest potential impact.

The draft investment promotion strategy will also play a critical role in shaping foreign direct investment inflows in the years ahead, he emphasized.

“Its timing is particularly important, as Ethiopia continues to advance progressive liberalization measures across key sectors of the economy. This draft strategy is a collective commitment to aligning our institutions, policies, and processes to attract and retain quality investment that delivers jobs, technology, and inclusive growth,” he said.

He underlined that government institutions, as implementers, carry a shared responsibility to ensure coherence, inter-agency collaboration, and operational readiness in investment promotion works.

 

In this regard, the validation session has clear objectives of validating how the roles, policies, and coordination mechanisms align with the strategy's ambitions with identifying the laws and procedures that require urgent interventions.

Moreover, the validation workshop intends to create opportunity and synergy between development partners and the private sector based on set priorities, the commissioner said, adding it is also instrumental to explore the technical, financial, and policy support.

Accordingly to the commissioner, the Ethiopia’s Investment Promotion Strategy (2025-2030) will be operational after incorporating important inputs and feedback from pertinent stakeholders.